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	<title>Comments for The PLM Economy</title>
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	<link>http://www.cimdata.com/blog</link>
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	<lastBuildDate>Wed, 09 Nov 2011 12:57:07 +0000</lastBuildDate>
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		<title>Comment on Johnny Bench(mark) by Dick Terleth</title>
		<link>http://www.cimdata.com/blog/2011/11/04/johnny-benchmark/#comment-27</link>
		<dc:creator>Dick Terleth</dc:creator>
		<pubDate>Wed, 09 Nov 2011 12:57:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=58#comment-27</guid>
		<description><![CDATA[I wholeheartedly agree with your point of view. I have worked on both sides of the table, tool vendors and users, so I can add some observations:
Scenarios (or benchmarks) can be a very powerful tool in selecting the right PLM system. However it takes a lot of effort from the tool-vendor to provide an answer (with the possibility of no pay). 
As you mentioned there might be missing functionality that the vendor would like to hide by using &quot;smoke and mirrors&quot;. On the other hand sometimes the scenario looks like a vision (or &quot;dream&quot;) of what the customer might want. It makes it very hard to distinguish between really core requirements (that what is required NOW) or nice-to-haves (that might come later).
Scenarios might also have been developed without any thought (or knowledge) on possibilities of new technology, so very much from the current situation, and it is this new technology that the vendor wants to show and make a point about.
I have been involved in a selection process (on the customer side) in which we developed a scenario case and asked 4 vendors to present their solution. 2 vendors were caught in the trap of spending too little time preparing the session. One vendor wanted to show the full breath of their solution and confused the evaluation team and one vendor just followed the scenario and showed their solution and was honest about what was missing. Guess who won the competition? Right: the last one. Was it the best solution: in my opinion not. Why: because the customer evaluation team reasoned very much out of the current situation and failed to see the possibility of the other solution. The result: a very hard implementation project and a half solution.

So what can we learn from this:
Tool vendors should be able to listen to their customers and spent time on that. The incentive for that might be a (partial) reimbursement of their cost when they lose the competition.
Customers should take new technology into account and develop a strategy what and how to use it before starting a benchmark. Spending time listening to vendors might help here or using outside expertise.
The evaluation team should be knowledgeable and preferably have been involved in developing the scenario.
Tool vendors should have consultants that understand the business requirements of their (prospect) clients.]]></description>
		<content:encoded><![CDATA[<p>I wholeheartedly agree with your point of view. I have worked on both sides of the table, tool vendors and users, so I can add some observations:<br />
Scenarios (or benchmarks) can be a very powerful tool in selecting the right PLM system. However it takes a lot of effort from the tool-vendor to provide an answer (with the possibility of no pay).<br />
As you mentioned there might be missing functionality that the vendor would like to hide by using &#8220;smoke and mirrors&#8221;. On the other hand sometimes the scenario looks like a vision (or &#8220;dream&#8221;) of what the customer might want. It makes it very hard to distinguish between really core requirements (that what is required NOW) or nice-to-haves (that might come later).<br />
Scenarios might also have been developed without any thought (or knowledge) on possibilities of new technology, so very much from the current situation, and it is this new technology that the vendor wants to show and make a point about.<br />
I have been involved in a selection process (on the customer side) in which we developed a scenario case and asked 4 vendors to present their solution. 2 vendors were caught in the trap of spending too little time preparing the session. One vendor wanted to show the full breath of their solution and confused the evaluation team and one vendor just followed the scenario and showed their solution and was honest about what was missing. Guess who won the competition? Right: the last one. Was it the best solution: in my opinion not. Why: because the customer evaluation team reasoned very much out of the current situation and failed to see the possibility of the other solution. The result: a very hard implementation project and a half solution.</p>
<p>So what can we learn from this:<br />
Tool vendors should be able to listen to their customers and spent time on that. The incentive for that might be a (partial) reimbursement of their cost when they lose the competition.<br />
Customers should take new technology into account and develop a strategy what and how to use it before starting a benchmark. Spending time listening to vendors might help here or using outside expertise.<br />
The evaluation team should be knowledgeable and preferably have been involved in developing the scenario.<br />
Tool vendors should have consultants that understand the business requirements of their (prospect) clients.</p>
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		<title>Comment on (Not So) Cruel Intentions by Tim Glavin</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-20</link>
		<dc:creator>Tim Glavin</dc:creator>
		<pubDate>Fri, 29 Jul 2011 20:32:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-20</guid>
		<description><![CDATA[Stan,

You raise some good points. In a geometry only system, it is almost meaningless to speak about design intent or engineering intent. Without the ability to express constraints, relationships, capacities at the level of material properties, engineering units and requirements, we do not have the language sufficient to express intent. This takes the term beyond what is possible today in a CAD system alone.

I would argue further that the need to enforce intent in an engineering model precludes interaction, otherwise expressing such intent is documentation and borders on being barely a suggestion. This takes the term out of what is possible in in a PLM system alone.

Consequently, I believe the term is only useful in the context or producing and evaluating designs automatically; in a design automation system with its own engineering model and language with the constructs required to both describe intent and, if we want any confidence that it is correct,  produce a design.]]></description>
		<content:encoded><![CDATA[<p>Stan,</p>
<p>You raise some good points. In a geometry only system, it is almost meaningless to speak about design intent or engineering intent. Without the ability to express constraints, relationships, capacities at the level of material properties, engineering units and requirements, we do not have the language sufficient to express intent. This takes the term beyond what is possible today in a CAD system alone.</p>
<p>I would argue further that the need to enforce intent in an engineering model precludes interaction, otherwise expressing such intent is documentation and borders on being barely a suggestion. This takes the term out of what is possible in in a PLM system alone.</p>
<p>Consequently, I believe the term is only useful in the context or producing and evaluating designs automatically; in a design automation system with its own engineering model and language with the constructs required to both describe intent and, if we want any confidence that it is correct,  produce a design.</p>
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		<title>Comment on (Not So) Cruel Intentions by Stan Przybylinski</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-19</link>
		<dc:creator>Stan Przybylinski</dc:creator>
		<pubDate>Thu, 28 Jul 2011 16:39:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-19</guid>
		<description><![CDATA[@Craig - yes of course it did exist. So do you think that the term has just been appropriated and misapplied?

@John - Yes PLM has been part of the solution. One problem has been making it easy for engineers and others to capture, and then recall that information. That leads to...

@Chris - Thanks Chris. We got a briefing on Vuuch a while back and I look forward to catching up soon. I think that you guys are working on stuff that does fit right in here, and are working at a good level of integration. This is better in many ways than what people have been doing with tools like DOORS, and others. It also covers the ideation/evolution process better on how engineers are collaborating to meet that elusive intent. I look forward to hear more from your customers on how well users are taking to your approach.]]></description>
		<content:encoded><![CDATA[<p>@Craig &#8211; yes of course it did exist. So do you think that the term has just been appropriated and misapplied?</p>
<p>@John &#8211; Yes PLM has been part of the solution. One problem has been making it easy for engineers and others to capture, and then recall that information. That leads to&#8230;</p>
<p>@Chris &#8211; Thanks Chris. We got a briefing on Vuuch a while back and I look forward to catching up soon. I think that you guys are working on stuff that does fit right in here, and are working at a good level of integration. This is better in many ways than what people have been doing with tools like DOORS, and others. It also covers the ideation/evolution process better on how engineers are collaborating to meet that elusive intent. I look forward to hear more from your customers on how well users are taking to your approach.</p>
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		<title>Comment on (Not So) Cruel Intentions by Craig</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-18</link>
		<dc:creator>Craig</dc:creator>
		<pubDate>Thu, 28 Jul 2011 12:48:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-18</guid>
		<description><![CDATA[Interesting. The fact that engineering intent existed well before CAD, PLM or any of the systems in use today, I thought would be a pretty big hint.]]></description>
		<content:encoded><![CDATA[<p>Interesting. The fact that engineering intent existed well before CAD, PLM or any of the systems in use today, I thought would be a pretty big hint.</p>
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		<title>Comment on (Not So) Cruel Intentions by Oleg Shilovitsky</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-17</link>
		<dc:creator>Oleg Shilovitsky</dc:creator>
		<pubDate>Wed, 27 Jul 2011 22:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-17</guid>
		<description><![CDATA[Stan, in my view design/engineering intent is outside of CAD/PDM/PLM systems. All these systems are just capturing information related to the &quot;intent&quot;. People in an organization (on the individual and group level) keep some records of the intent. Fundamentally, people capture their intents with some record systems. Even revision management system can capture some level of intent (i.e. Why the change was done?). People may capture an intent different depends on the system they have. Valid points mentioned by John - related requirement management (part of the intent) as well as communication and emails mentioned by Chris. However, the real intent is on the individual (or group) level. It is the answer on the question &quot;why it was done this way&quot;. 20-25 years ago people talked about Knowledge Management. Fortunately, these days everybody understood the level of dreams in this domain. Capturing information about what happens in an organization, design changes and many others can help us to reproduce the design (or engineering) intent. Just my thoughts.. Best, Oleg]]></description>
		<content:encoded><![CDATA[<p>Stan, in my view design/engineering intent is outside of CAD/PDM/PLM systems. All these systems are just capturing information related to the &#8220;intent&#8221;. People in an organization (on the individual and group level) keep some records of the intent. Fundamentally, people capture their intents with some record systems. Even revision management system can capture some level of intent (i.e. Why the change was done?). People may capture an intent different depends on the system they have. Valid points mentioned by John &#8211; related requirement management (part of the intent) as well as communication and emails mentioned by Chris. However, the real intent is on the individual (or group) level. It is the answer on the question &#8220;why it was done this way&#8221;. 20-25 years ago people talked about Knowledge Management. Fortunately, these days everybody understood the level of dreams in this domain. Capturing information about what happens in an organization, design changes and many others can help us to reproduce the design (or engineering) intent. Just my thoughts.. Best, Oleg</p>
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		<title>Comment on (Not So) Cruel Intentions by Chris Williams</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-16</link>
		<dc:creator>Chris Williams</dc:creator>
		<pubDate>Wed, 27 Jul 2011 15:36:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-16</guid>
		<description><![CDATA[http://www.vuuch.com/plm/social-life-cycle-andor-a-system-of-record/2011/06/07]]></description>
		<content:encoded><![CDATA[<p><a href="http://www.vuuch.com/plm/social-life-cycle-andor-a-system-of-record/2011/06/07" rel="nofollow">http://www.vuuch.com/plm/social-life-cycle-andor-a-system-of-record/2011/06/07</a></p>
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		<title>Comment on (Not So) Cruel Intentions by Chris Williams</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-15</link>
		<dc:creator>Chris Williams</dc:creator>
		<pubDate>Wed, 27 Jul 2011 15:35:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-15</guid>
		<description><![CDATA[Gee I had always figured you for just another CAD guy...  You are 110% right, the CAD system does not capture design intent.  At best the CAD model will have some geometric parameterization if the users understood the drivers and built the model in this way… which has led to the creation of non history based CAD tools.

The real “Design Intent” is buried in all the emails flying about that are used to solve design issues and support design tasks.  “True Design Intent” can be found in all the interaction between the people who resolve the things being tracked on the project issue list.  Just look at what happens when a team is changing a part that was designed a few years back.  They start asking around to see who was involved and then asking those people, if they are still there and they can remember, what drove the design, what problems they had?

One would hope the PLM and PDM tools have this data, but they do not.  These tools are great at capturing the version of a file, but these tools have no idea what happened or why the part was changed or who was involved in the decisions during the change.  The FDA has created a process that force design teams to manage what they call the Design History File.  In short - This file is suppose to tell the FDA what decisions were made and who was involved and did the change modify the intent of the product.  If you look at a DHF you will find things like issue lists, email and all sorts of unstructured information.  At Vuuch we are calling this an items social life-cycle.

If the PLM, PDM and ERP tools know what a part is at version A or B then the social life-cycle knows what happened between A and B.  So what is this social life-cycle?  Take a very simple situation where a designer is working to resolve an issue on a part and they need to bring the vendor, manufacturing and purchasing into a discussion to come up with a resolution…  The PLM, PDM and ERP system will not know about this chain of people, but a Social Enterprise System used to manage the design issue will not only know about all these people it will also know their contribution.  

This is exactly what Vuuch does.]]></description>
		<content:encoded><![CDATA[<p>Gee I had always figured you for just another CAD guy&#8230;  You are 110% right, the CAD system does not capture design intent.  At best the CAD model will have some geometric parameterization if the users understood the drivers and built the model in this way… which has led to the creation of non history based CAD tools.</p>
<p>The real “Design Intent” is buried in all the emails flying about that are used to solve design issues and support design tasks.  “True Design Intent” can be found in all the interaction between the people who resolve the things being tracked on the project issue list.  Just look at what happens when a team is changing a part that was designed a few years back.  They start asking around to see who was involved and then asking those people, if they are still there and they can remember, what drove the design, what problems they had?</p>
<p>One would hope the PLM and PDM tools have this data, but they do not.  These tools are great at capturing the version of a file, but these tools have no idea what happened or why the part was changed or who was involved in the decisions during the change.  The FDA has created a process that force design teams to manage what they call the Design History File.  In short &#8211; This file is suppose to tell the FDA what decisions were made and who was involved and did the change modify the intent of the product.  If you look at a DHF you will find things like issue lists, email and all sorts of unstructured information.  At Vuuch we are calling this an items social life-cycle.</p>
<p>If the PLM, PDM and ERP tools know what a part is at version A or B then the social life-cycle knows what happened between A and B.  So what is this social life-cycle?  Take a very simple situation where a designer is working to resolve an issue on a part and they need to bring the vendor, manufacturing and purchasing into a discussion to come up with a resolution…  The PLM, PDM and ERP system will not know about this chain of people, but a Social Enterprise System used to manage the design issue will not only know about all these people it will also know their contribution.  </p>
<p>This is exactly what Vuuch does.</p>
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		<title>Comment on (Not So) Cruel Intentions by John MacKrell</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-14</link>
		<dc:creator>John MacKrell</dc:creator>
		<pubDate>Wed, 27 Jul 2011 13:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-14</guid>
		<description><![CDATA[Well Stan, since you opened up this can of worms, here is my 2 cents worth.  And I am an old CAD guy!

You are correct that most people confuse geometry creation with design intent.  This may have come about because of the use of the word “history” when describing the CAD operations tree.  However, as you point out, history and intent are two quite different issues and many histories can be applied to creating a design to fit a required intent.  By way of example, a number of years ago a group of designers for a very large company that I won’t name performed an experiment using a modern CAD solution (also unnamed).  Being curious about history-based CAD, they decided to discover how different designers would use the same CAD tool to create a very well specified mechanical assembly.  They presented a group of designers experienced in their CAD tool of choice with detailed specifications, waited a while, then collected the completed designs.  When they examined the history trees embedded in the various designs, they found just what you might expect—no two of them were alike, not even close.  But, they all implemented the vast majority of the initial specifications, the intent.

Now for a short digression into the diabolical minds of the perpetrators of this experiment.  They then gave each of the designers a design created by someone else in the group.  No one was given his own design.  Then they provided specifications for some changes to be made to the design.  Only one designer was able to execute the complete set of required changes.  A couple of others were able to make some of the changes, and a few were not able to make the changes at all.  Which illustrates the basic issue with trying to live in a CAD history based design environment.  The history that one person creates may be complete gibberish to another person.

Now to get back to the intent of your blog post, which is that design intent is more important than design history.  The ugly problem is posed by the question: How can you capture design intent?  Certainly parametric information and contextual design help, but, unfortunately they do not today, and I suggest they will not in the future, be able to capture all of the intent.  For this, something other than CAD is needed.  

This leads us to PLM.  There are numerous solutions centered on the PLM concept.  In this case, the primary issue is to be able to document and capture the intent of designs.  Requirements management is as good a starting point for this today.  It allows the design specifications to be enumerated and associatively linked to features of the geometric model.  Thus, they can be monitored and validated as the design evolves.  This is critical because, if a feature of the design is modified, it is imperative that the designer checks that the change does not invalidate any associated specification.  Likewise, if a requirement changes, then it is critical that the impact on the geometric design is well understood and appropriate changes are made to accommodate the modified specification.

Much more could be added on this topic.  Additions and comments are welcome.
John MacKrell, CIMdata]]></description>
		<content:encoded><![CDATA[<p>Well Stan, since you opened up this can of worms, here is my 2 cents worth.  And I am an old CAD guy!</p>
<p>You are correct that most people confuse geometry creation with design intent.  This may have come about because of the use of the word “history” when describing the CAD operations tree.  However, as you point out, history and intent are two quite different issues and many histories can be applied to creating a design to fit a required intent.  By way of example, a number of years ago a group of designers for a very large company that I won’t name performed an experiment using a modern CAD solution (also unnamed).  Being curious about history-based CAD, they decided to discover how different designers would use the same CAD tool to create a very well specified mechanical assembly.  They presented a group of designers experienced in their CAD tool of choice with detailed specifications, waited a while, then collected the completed designs.  When they examined the history trees embedded in the various designs, they found just what you might expect—no two of them were alike, not even close.  But, they all implemented the vast majority of the initial specifications, the intent.</p>
<p>Now for a short digression into the diabolical minds of the perpetrators of this experiment.  They then gave each of the designers a design created by someone else in the group.  No one was given his own design.  Then they provided specifications for some changes to be made to the design.  Only one designer was able to execute the complete set of required changes.  A couple of others were able to make some of the changes, and a few were not able to make the changes at all.  Which illustrates the basic issue with trying to live in a CAD history based design environment.  The history that one person creates may be complete gibberish to another person.</p>
<p>Now to get back to the intent of your blog post, which is that design intent is more important than design history.  The ugly problem is posed by the question: How can you capture design intent?  Certainly parametric information and contextual design help, but, unfortunately they do not today, and I suggest they will not in the future, be able to capture all of the intent.  For this, something other than CAD is needed.  </p>
<p>This leads us to PLM.  There are numerous solutions centered on the PLM concept.  In this case, the primary issue is to be able to document and capture the intent of designs.  Requirements management is as good a starting point for this today.  It allows the design specifications to be enumerated and associatively linked to features of the geometric model.  Thus, they can be monitored and validated as the design evolves.  This is critical because, if a feature of the design is modified, it is imperative that the designer checks that the change does not invalidate any associated specification.  Likewise, if a requirement changes, then it is critical that the impact on the geometric design is well understood and appropriate changes are made to accommodate the modified specification.</p>
<p>Much more could be added on this topic.  Additions and comments are welcome.<br />
John MacKrell, CIMdata</p>
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		<title>Comment on (Not So) Cruel Intentions by John</title>
		<link>http://www.cimdata.com/blog/2011/07/25/not-so-cruel-intentions/#comment-13</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 26 Jul 2011 00:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=51#comment-13</guid>
		<description><![CDATA[This reminds me of a talk I heard a while back from one of the original founders of NASTRAN (I think that&#039;s who said it).  In talking about product design he said that when we talk about design we&#039;re really talking about geometric design when what we really need to be talking about is functional design.  As a CFD guy, this rang true with me ;-)  In other words, we should design things for the aero or thermal or structural or electromagnetic performance first, then shape them.

I realize it&#039;s not that simple.

Getting back to your article, design intent to me means &quot;why is that part shaped that way.&quot;  It has nothing to do with feature trees.  It has nothing to do with geometry.  Design intent is &quot;the wing is shaped that way so it doesn&#039;t bend too much in a 9G turn&quot; or whatever.

Or here&#039;s another way to look at it.  By the time an analyst gets geometry it&#039;s a real mess.  For an aircraft you&#039;ll have tens or hundreds of thousands of bits of geometry.  Design intent (aka engineering intent) is knowing which 2,000 surfaces are the wing or the tail or whatever.  When you have to do loads accounting by geometry component, part of the analysis burden is recovering the geometry lost in the CAD.

One might conclude that I&#039;m arguing for the integration of CAD and analysis.  While there are definite benefits for doing so (the elimination of CAD interoperability problems one of them) there&#039;s still a place for best-in-class CAE methods separate from the CAD.

Don&#039;t know whether this was the commentary you were seeking.  I should also learn not to post while watching a movie on TV.]]></description>
		<content:encoded><![CDATA[<p>This reminds me of a talk I heard a while back from one of the original founders of NASTRAN (I think that&#8217;s who said it).  In talking about product design he said that when we talk about design we&#8217;re really talking about geometric design when what we really need to be talking about is functional design.  As a CFD guy, this rang true with me <img src='http://www.cimdata.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   In other words, we should design things for the aero or thermal or structural or electromagnetic performance first, then shape them.</p>
<p>I realize it&#8217;s not that simple.</p>
<p>Getting back to your article, design intent to me means &#8220;why is that part shaped that way.&#8221;  It has nothing to do with feature trees.  It has nothing to do with geometry.  Design intent is &#8220;the wing is shaped that way so it doesn&#8217;t bend too much in a 9G turn&#8221; or whatever.</p>
<p>Or here&#8217;s another way to look at it.  By the time an analyst gets geometry it&#8217;s a real mess.  For an aircraft you&#8217;ll have tens or hundreds of thousands of bits of geometry.  Design intent (aka engineering intent) is knowing which 2,000 surfaces are the wing or the tail or whatever.  When you have to do loads accounting by geometry component, part of the analysis burden is recovering the geometry lost in the CAD.</p>
<p>One might conclude that I&#8217;m arguing for the integration of CAD and analysis.  While there are definite benefits for doing so (the elimination of CAD interoperability problems one of them) there&#8217;s still a place for best-in-class CAE methods separate from the CAD.</p>
<p>Don&#8217;t know whether this was the commentary you were seeking.  I should also learn not to post while watching a movie on TV.</p>
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		<title>Comment on Welcome to “The PLM Economy” by Oleg Shilovitsky</title>
		<link>http://www.cimdata.com/blog/2011/02/21/the-launch-post-of-the-plm-economy/#comment-12</link>
		<dc:creator>Oleg Shilovitsky</dc:creator>
		<pubDate>Fri, 04 Mar 2011 11:12:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimdata.com/blog/?p=11#comment-12</guid>
		<description><![CDATA[Stan, Welcome to the blogosphere! I&#039;m looking forward to following your insight on PLM Economy. Btw, nice name... Good luck! Oleg]]></description>
		<content:encoded><![CDATA[<p>Stan, Welcome to the blogosphere! I&#8217;m looking forward to following your insight on PLM Economy. Btw, nice name&#8230; Good luck! Oleg</p>
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