Accenture is expanding its digital capabilities in Japan by acquiring a majority stake in IMJ Corporation (IMJ), a full-service digital agency. The acquisition, once completed, will enhance the capabilities of Accenture Interactive in the local market, bringing together leading edge creativity, deep knowledge in advanced digital technology and consulting capabilities from Accenture and IMJ to provide seamless end-to-end digital marketing services.
The acquisition is subject to regulatory approval and customary closing conditions. Upon completion of the transaction, Accenture will establish a combined management structure with IMJ. Financial terms are not being disclosed.
Founded in 1996, IMJ currently has approximately 600 employees and is one of Japan’s leading digital agencies. It provides a wide range of digital marketing services, including strategy, content design and development, customer acquisition, campaign management and data and analytics. Utilizing its marketing mix optimization offering and creative talents, the agency specializes in helping clients in the consumer goods, beverage, automotive, telecommunications, financial services, entertainment and retail industries grow their businesses.
“Acquiring a majority stake in IMJ provides us with enhanced capabilities to deliver digital services in this dynamic market,” said Atsushi Egawa, country managing director at Accenture Japan. “What attracted us to IMJ is their know-how and deep insights into the evolving needs of Japanese consumers, and their ability to drive ROI in web and mobile integration for leading brands. Through this acquisition, we will combine Accenture Interactive and IMJ capabilities into a unified go-to-market offering that delivers an even deeper and broader set of digital solutions to clients.”
“Our corporate vision of ‘enriching the consumer experience through the power of digital’ aligns with Accenture’s mission to transform clients through the power of digital,” said Shinji Takeuchi, president and chief executive officer of IMJ. “By combining Accenture Interactive’s comprehensive suite of digital marketing services with IMJ’s digital expertise that has evolved from 20 years of web integration experience, we can provide leading edge user experiences to help local and global companies better compete in this fast-growing market.”
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