CIMdata PLM Industry Summary Online Archive

July 30, 2007

Product News

Global CRM Leader StayinFront Announces Details of Latest Version

StayinFront, Inc., a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems, today announced details of its flagship product's newest version, StayinFront CRM 10.

More than 150 companies, in more than 20 countries using 12 languages, currently actively deploy StayinFront CRM. Backed by a highly experienced support organization, StayinFront CRM has earned high marks from customers in the manufacturing, pharmaceutical, healthcare, consumer goods and financial services industries.

StayinFront CRM 10 builds upon the long-standing global success of StayinFront CRM, providing an enterprise wide, regional or business unit-level solution that can be configured to meet industry-specific requirements without compromising future upgrades. StayinFront CRM 10 enables organizations to create the business model and application logic once and gain the flexibility to deploy the solution across multiple platforms, including LANs, WANs, Tablet PCs, and mobile devices. StayinFront's advanced data replication and remote management technology means users-such as sales representatives traveling in their territories-can work with data even when they are not connected to a network.

New to StayinFront CRM 10 is an updated user interface that is easy-to-learn, user customizable, and quick-to-navigate. It has a fresh, contemporary appearance that makes the already intuitive application, which requires minimal training, easier-to-adopt. Optimized to make best use of device screens, StayinFront CRM 10 also ensures that important tasks can be performed with a minimum of keystrokes, pen swipes or mouse clicks.

A .NET framework-based application, StayinFront CRM 10 runs as a managed application using Microsoft's Common Language Runtime (CLR), which provides better resource management, more administration and deployment options, and enhanced security. Additionally, Visual Basic.NET is built into StayinFront CRM 10 for executing business application logic, providing access to the Microsoft Solutions Framework for extensibility and integration and is well known among IT professionals.

StayinFront CRM 10 is also a "Smart Client" application, providing the benefits of a web application while still providing the look and feel of a desktop application. StayinFront CRM 10 is easily deployed across a WAN or the Internet using the "ClickOnce" deployment mechanism, a Microsoft technology.

Consistent with earlier versions of StayinFront CRM, Version 10 includes support for a wide variety of features, such as established workflow capabilities that parallel the manner in which the organization already works instead of imposing new business processes where none are needed.

"StayinFront CRM, with its strong interoperable Web Services, takes full advantage of Microsoft's Smart Client application," said Thom Robbins, director of .NET Platform Marketing at Microsoft Corp. "Together the two provide a powerful technology to increase the functionality and value of StayinFront's CRM application."

Tony Bullen, Executive Vice President and Chief Technology Officer for StayinFront, stated, "StayinFront CRM 10 represents the culmination of new functionality based on customer feedback coupled with the latest proven technologies. We believe this latest version of StayinFront CRM represents the future of CRM-a highly configurable solution that can be tailored to meet the specific requirements of any industry, using familiar Microsoft .NET technology that is supported among most IT departments."

Gartner Research Vice President, William Clark, said, "The proliferation of mobile devices and smart devices has necessitated that organizations take a multi-channel approach for business-applications that relies on re-use of intelligent clients, rather than in re-coding projects that require them to hire IT specialists or contract professional organizations."

StayinFront CRM 10 is available now. Additional information can be accessed at


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