Extended Product Data – Making a Product Salable
A Complimentary CIMdata Educational Webinar with Tom Gill, Practice Manager, PLM Enterprise Value and Integration, CIMdata
April 9,2020
11:00 EDT | 08:00 PDT | 17:00 CEDT
Are you concerned about any of the following?
- Labeling errors that delay product launches
- Packaging material scrap
- Packaging that is reworked at last minute which causes delays and additional cost
- Artwork validation and project management
- Product renderings
- Inconsistent artwork: elements that don't match your branding
- Minimizing the environmental impact of packaging
- Regulatory reporting
Getting products into the hands of customers is a complex process even for something as simple as a mousepad. When we think of product lifecycle management (PLM), thoughts revolve around product design and manufacturing, and perhaps the supply chain. Companies that produce more complex products think about requirements, software, and validation. Unless you work in the consumer-packaged goods or food & beverage industries you probably don’t think about packaging, labeling, or artwork unless you work in that discipline. But unless those product elements are complete the product is not ready to sell. Furthermore, a mistake in labeling can lead to a recall. This is a huge issue in food & beverage but can affect most products, especially those that are shipped across international borders.
A recent phenomenon is the unboxing of a brand-new product on YouTube. Quality packaging is part of the experience a manufacturer can provide to enhance the brand experience, as well as protect the product during its distribution. Beyond the individual package, retailers and distributors can have exacting specifications for carton, case, pallet arrangements, and weight to ensure their efficiency. Furthermore, getting the wrong barcode or a labeling error on packaging can force the customer to reject a shipment. If a high-volume retailer, such as Walmart, rejects your pallets, your product won’t get sold causing a material impact on finances.
This presentation will identify common issues related to packaging, labeling, and artwork, as well as describe the benefits of extending a PLM solution to incorporate and manage those critical product-related data elements. This will improve cost and shorten timelines to get products to market, as well as lower risk while doing so. It will also describe how a properly implemented PLM solution can address the issues and support the digital thread to enable a digital twin strategy thus, improving a company’s top and bottom line.
What will I learn by attending this webinar?
- You will learn about the importance of incorporating packaging, labeling, and artwork management into your PLM strategy and solution.
- You will gain an understanding on how PLM can be used to manage packaging, labeling, and artwork.
- You will find out how linking packaging, labeling, and artwork to the enterprise change process can improve profitability and reduce inventory write-offs.
- You will be able to understand why lifecycle configuration management of products, packaging, and labeling is a critical process that must have excellent execution for cost minimization and regulatory compliance.
- You will learn about the benefits of managing extended product related processes within a product innovation platform.
Who should attend?
- Executives, directors, and managers responsible for product development, packaging engineering, manufacturing, quality, and distribution.
- PLM team leaders and team members Product managers
- IT leadership and staff
- Solution providers, or anyone else who wants to learn about how PLM can improve packaging, labeling, and artwork processes.
- Anyone who wants to learn about how PLM can improve packaging, labeling, and artwork processes.
During the webinar you’ll also have the opportunity to ask questions about the topics discussed.