• The Value Gap: When top management fails to understand the value that PLM and digitalization can bring to the organization as a whole. This can leave your project both budget- and priority-starved.
• Organizational Inertia: A resistance to change, often voiced as “PLM is someone else’s problem, not mine.” Your initiative becomes trapped in functional silos.
• The Scope Dilemma: Many executives believe that PLM is only a tool for product developers—failing to recognize that PLM is an enterprise digital enabler.
• Stalled Transformation: PLM transformations can impact processes, how organizations work, and technologies. Management support is needed to make this happen.
• Resource Dependency Without Authority: PLM supports work across organizations—remember, PLM, when done best, crosses over many functional areas—many of which you do not have control over (e.g., assigning resources, especially people, but other resources as well). PLM initiatives do not always receive executive attention because their business value is not well understood nor communicated.

• Develop a Strategic Influence Model: Master the key communication tactics required to influence and educate managers about the necessity of enterprise PLM adoption and expansion across the business.
• Frame PLM for Executive Leadership: Learn how to translate PLM not as an IT project, but as a crucial driver for revenue, market agility, and risk mitigation—the language understood by the CEO and CFO.
• Define Executive-Level PLM Metrics: Identify and select the critical metrics (KPIs) that directly resonate with management's strategic goals, enabling you to quantify and communicate PLM value effectively.
• Establish A Winning and Sustaining Business Case: Discover effective methods to quantify project value and secure sustained financial and operational support from top management.
• Navigate Organizational Hurdles: Understand how to successfully influence and align disparate organizational resources (Finance, HR, Infrastructure) that fall outside the typical PLM program manager's control.
• Build a Sustainable Center of Excellence (COE): Learn how to structure and implement a COE designed to formalize executive involvement and maintain high-level management commitment throughout the PLM initiative's governance lifecycle.

Join us for this free webinar that will show you how to transform your leadership from managing a project to leading a strategic, C-suite-endorsed business transformation.

This webinar will benefit people from many parts of organizations since PLM is usually implemented to support cross-functional needs and multiple levels and roles will find the information presented to be valuable: PLM planning and implementation team participants, all levels of management, PLM users (product developers, manufacturing planners, shop floor, quality teams, installation and services practitioners, IT, purchasing, and others)—anyone with a need for digitalization and PLM across an enterprise’s organization.