Taylor Dawson has been developing products as an engineer, team leader, and marketer for 11 years. His passion for products has been established through four new product launches over the course of his career at both General Electric and Lexmark International. An advocate for the end consumer, Taylor practices and teaches the principles of Lean Startup in his professional work. He is currently the Product Evangelist at FirstBuild, GE's incubator for the next generation of home appliances. As Product Evangelist, Taylor is responsible for launching 8-12 new products per year, a pace and scale that defy the traditional model for new product development.