PROS® today announced that PROS Principal Surain Adyanthaya will deliver an address at the 15th annual Aviation Festival, an exhibition and award-winning conference that’s become one of the largest and most established aviation shows in the world. The conference and exhibition, scheduled for Sept. 5-7, will host more than 3,000 participants from 120 global airlines and 150 exhibition booths.
Adyanthaya will deliver an address titled “Transforming Offer Optimization and Revenue Management with Artificial Intelligence.” Many applications claim to deliver AI and cognitive technologies, and often fall short of the strategic value they promise to provide. Adyanthaya will show executives how to discern fact from fiction, and how finely tuned and credible AI delivers offer creation and dynamic packaging that augments pricing and revenue management strategies. He will also demonstrate real-time dynamic pricing capabilities that enable carriers to deliver personalized offers that increase consumer satisfaction and conversions.
“The digital era is providing unprecedented opportunities for airlines to drive greater speed, intelligence and personalization to satisfy the requirements of their customers,” said Adyanthaya. “Airlines are free to sever the requirements of legacy systems that bog down their ability to deliver dynamic packaging and intelligent offers to their customers. With the computing power available today, airlines are able to provide customers real-time dynamic offers with pricing that corresponds with their willingness-to-pay. We look forward to showcasing our vision for what we believe is the best and most exciting time for airlines across the globe.”
At the conference, PROS will showcase its Offer Optimization solutions, including eCommerce and Revenue Management that put personalization and control in the hands of the airline. PROS serves airlines around the world, including 18 of the top 20 on the newest SKYTRAX World Airline Awards.