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Industry Summary Articles

Tuesday, March 03, 2015

TCS achieves Superbrands status in the UK

Tata Consultancy Services, a leading IT services, consulting and business solutions organization, has been awarded Business Superbrands status for 2015, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001. The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction. Brands do not apply or pay to be considered for Superbrands status.

TCS has established a strong reputation for its ability to deliver industry-leading IT services and digital transformation projects across a wide range of sectors in the UK. The company’s UK clients have ranked TCS number one for customer satisfaction for the second consecutive year in a major survey conducted by Whitelane Research in collaboration with Source. In the recent past the company has invested heavily in its UK brand presence. According to Ipsos Mori TCS’ brand awareness in UK boardrooms has risen by 300% in the last 5 years, with a 2014 ‘Captains of Industry’ study citing that one in every three UK board members polled stated they know TCS very well.

TCS has also recently been recognized in a number of awards including Best Performing Consultancy Brand at the MPF Awards for Management Excellence, and Brand Strategy of the Year at The Drum Marketing Awards. TCS brand position has also significantly developed through recent recognitions of its role as a key UK employer and contributor to UK society through CSR programmes. Recent awards include TCS certification as the #1 UK employer by the Top Employers Institute; the Corporate Responsibility Award of the Year at the HR Network National Awards; the Gold level certification from Investors in People, and the award for Best CSR Strategy at the HR Excellence Awards.

As further recognition of its enhanced brand strength, the most recent ranking by UK based Brand Finance, names TCS as the fastest growing IT Services brand globally over the last five years. In the five year period 2010-2015, TCS emerged as the clear growth leader in the industry, increasing its brand value from US $2.3 billion to US $8.7 billion, while retaining the industry’s highest brand strength rating of ‘AA+’. It was also recognized as one of the top four global brands in IT Services for the fourth year in a row, cementing its position in the highest league of the industry.

Shankar Narayanan, Country Head, UK & Ireland, TCS, said, “TCS is thrilled to join the exclusive club of UK Superbrands. This shows our ascension from being a brand known primarily in the business circles we operate in, to a brand much more widely recognized and appreciated in boardrooms, and across the UK business community. My congratulations to all other Superbrands, many of whom are our clients and partners in the UK.”

Stephen Cheliotis, Chairman of the Business Superbrands Council said, “Having a strong reputation is as essential in business-business markets as in business-consumer markets. That said it is often ignored by management, or certainly lower in the list of priorities, for many business-business companies, meaning they miss out on the clear benefits a strong brand provides. Those brands awarded Business Superbrand status should therefore be praised for focusing on, and more importantly succeeding in, building a recognizable, powerful and respected brand. The competitive edge the leading Business Superbrands can enjoy is just reward for their endeavors and creates a virtuous circle that will further reaffirm their positive position relative to peers.”

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