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Items filtered by date: July 2015 - CIMdata
Wednesday, August 05, 2015

Reinventing Product Development

FirstBuild, GE’s incubator for the next generation of appliances, recently celebrated its first birthday with a new product introduction, the Opal Nugget Ice Maker. This was one of the several products introduced by FirstBuild in their first year of business. The Opal Nugget Ice Maker campaign on Indiegogo has already exceeded its crowdfunding goals by 1000%, suggesting great excitement about the FirstBuild community and excitement from consumers about this product. People participating in FirstBuild’s Indiegogo crowdfunding will receive their Opal Nugget Ice Makers in July of 2016.  GE Appliances initiated FirstBuild to speed up the development of the next generation of home appliances without being hindered by the costs and risks of traditional mass manufacturing.  Their first year results show that they are indeed succeeding in this objective.  How do they do it? FirstBuild partnered with Local Motors (LM) to learn about co-creation best practices, and to use LM’s digital platform for co-creation. They
Published in Innovation
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