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Tuesday, 20 January 2015 13:37

Collaborative Innovation and Consumers

How WellFor innovation to succeed, we must first consider the human factor: our consumers, employees, and partners. Each of these stakeholders will have a different role and interest for collaborating with us on innovation. Understanding and satisfying their needs will take time and effort, but when done well, the return on investment is significant. In a series of blogs I will talk about each of these key innovation stakeholders.

Who is your consumer? And why should she care?

Defining and winning with our target...

Thursday, 21 August 2014 10:49

Global Collaboration Makes Beautiful Music

A recipe for Collaborative Innovation and Product Development?
 

MusicNotesI have been following Eric Whitacre’s Virtual Choir journey since 2009. Whitacre is one of the most popular choral conductor-composers working today. He says that the idea of a virtual choir came to him when a 17-year-old recorded a video of herself singing Whitacre’s Sleep and posted it on YouTube. Whitacre wondered if he could get a group of people to sing one of his pieces and blend it into a single online choral performance. So,...

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