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SDPD – the New Paradigm for Innovative Product Development

Gerald Deren, Executive Director, Americas Business Development & Consulting, Siemens Strategic Industries Americas

In today’s challenging and demanding world, companies face the monumental pressure of cost reduction, shrinking budgets, and having to do more with less. Additionally, threats of regulatory compliance, out-sourcing, take-overs, and moving more work to the supply chain have created a sense of competition or change in business strategy as a way to pick up the loss in other areas of their business. Additionally, numerous competing entrepreneurs have also sprung to life with efficient product development practices which lack the overhead of the traditional players forcing them to rethink how they need to evolve if they want to remain in the game.

This presentation addresses one such theme referred to as “Systems Driven Product Development” (SDPD) and how manufacturers are embracing this as a leading practice to attack this challenge. The discussion will highlight the trends seen, areas of investment, and solutions executed as a means to capture attention and market share.