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Using Social Engagement to Drive Innovation

Megan Pukala, Assistant Brand Manager, Fortune 500 company

Innovation drives competitive advantage for today’s leading companies by seeding both the products and services that accelerate top-line growth as well as the cost and organizational efficiencies that deliver the bottom line. However, the large scale of these leading companies often includes processes and checkpoints that can slow the pace of innovation. One way big organizations have used “small” thinking to seed more disruptive and more frequent innovation is by encouraging and better-enabling employees to explore their own business-driving ideas outside of standard leadership-driven channels.

In her talk, Megan Pukala will share her experience engaging employee minds across all levels to create ideas for a major category and brand. Megan will also discuss the collaborative backbone and the social platform used to facilitate ideation.