Craig Brown has 40 years of experience in systems engineering, both in the automotive and aerospace industries. Since 1995, Craig has been dedicated to improving General Motors (GM) Powertrain’s product development process through the application of CAE/CASE/CAD tools for product development, initially with Embedded Electronic Controls and then in all Powertrain products. As the Engineering Math Processes Application Engineering Group Manager, he focused on moving more development and validation of GM’s products to the virtual world. Members of this team have been awarded patents, engineering awards, records of invention, and defensive publications. In 2003, he received the “Boss” Kettering Award for using OnStar® to monitor and report vehicle diagnostics.
In 2009, Mr. Brown was appointed to lead the team at the “new GM” that was focused on Product Lifecycle Management (PLM). This team assessed and refined PLM capabilities from commercial tool suppliers. The team’s mission was to look for Process Integration opportunities to further expand the use of virtual engineering, especially as it applied to mechatronic systems—a key aspect of vehicle electrification. Mr. Brown was appointed GM’s PLM Leader in September 2012 and was responsible for GM’s Enterprise-wide PLM Strategy and Planning. He served as PLM World’s (now Realize Live) Community Director from 2015-2018.
In early 2019, Craig retired from GM and joined CIMdata soon after as an Executive Consultant.