Martijn Dullaart is a Business Architect for Enterprise Configuration Management at ASML and writes blogs on Enterprise Configuration Management on MDUX.net. He has a passion for CM. He creates awareness with businesses about the need for CM and has designed and deployed business processes based on CM2 best practices and implemented PLM to support these processes. In addition to his work at ASML, Martijn is a member of the IPX Congress and chair of the Industry 4.0 committee, and he is a guest lecturer at the Eindhoven University of Technology and Avans University. Martijn is always looking for improvements, discovers trends, and introduces new capabilities and innovations like Industry 4.0 to help organizations increase quality, reduce time-to-market, and reduce cost. He has over 18 years of experience in both the CM and PLM domain. Martijn has a Master's in Industrial Engineering and Management Science and holds a CM2-P & CM2-S certifications.