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Ulf Köster, Solution Director for Product Innovation, Development and Commercialization Solutions, Oracle EMEA

Ulf Köster is the Solution Director for Product Innovation, Development and Commercialization Solutions, Oracle EMEA. He is responsible for the co-ordination of all product development, application sales and business development activities for Oracle’s Innovate - Develop - Commercialize Solutions across the EMEA region. Ulf started working for Oracle Solution Consulting in 1998. Since then, he has worked with many clients from manufacturing, process and services industries to build, shape and position the appropriate solution, from Oracle Applications through Oracle Middleware, Database, and Cloud. He has delivered millions of dollars of business improvement to clients.

Digitally Thread PLM across ERP, SCM, and CX

The industry has talked about PLM managing the enterprise product record for years. The reality is, however, that traditional PLM systems have created a consolidated Product Development Record, but leave the Enterprise product record fragmented with product records everywhere. But in a connected world, Product Lifecycle Management, Supply Chain Management, Manufacturing, Maintenance, Quality Management, Service and Customer Experience need to work together cohesively. This means they should be digitally threaded across the enterprise with real-time IoT Data and Applications, Collaboration, Social and Data, and Cloud.

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