Doug Macdonald, Director of PLM Success and Executive Consultant, CIMdata
Doug Macdonald is Director of PLM Success and Executive Consultant at CIMdata. He is responsible for expanding relationships with PLM solution providers and developing new consulting services to meet their needs.
As the needs of PLM solution providers continue to evolve, Doug’s role is to advise them and recommend how they can organize their processes and resources to maximize success in meeting market challenges. His experience includes product positioning, product value assessment, product messaging, go-to-market models, and sales enablement.
Before joining CIMdata, Doug had an extensive career in PLM with leading solution providers, including PTC, SAP, Oracle, Aras, Sherpa (acquired by Siemens), and, most recently, Bamboo Rose. His experience spanned strategic and product marketing, growth, and pre-sales roles.
Before moving into PLM, Doug worked with Ford Motor Company and was a consultant with Coopers & Lybrand (now PwC). His industry experience includes aerospace, defense, automotive, industrial, shipbuilding, medical devices, and food & beverage.
Doug holds a BSc in Mechanical Engineering from Heriot-Watt University, Edinburgh, Scotland.