James White, Director, Additive Manufacturing Strategy Consulting Practice, CIMdata
James White is the Additive Manufacturing (AM) Strategy Practice Director, for CIMdata—an internationally recognized authority on Product Lifecycle Management (PLM). Mr. White brings to CIMdata and its clients over 30 years of PLM, Additive Manufacturing/3D Printing, and general manufacturing industry experience. He held roles in Fortune 1000 software and consulting companies responsible for Product Management, Sales Management, Strategic Alliances, Major Account Management, and Business Development. He has extensive experience in market development, new product introduction, and client management across the various geographies in which he has lived. Mr. White’s extensive industry experience includes Hi-Tech, Medical Device, Software, and Heavy Industrial, delivering new disruptive products, systems, and solutions.
While working for HP in Germany, Mr. White led go-to-market strategy and launch of HP’s 3D CAD product on the first ever non-HP technical workstation (SGI and SUN). This involved differentiating the software product feature set, establishing new channels, training/launch events, product support, marketing collateral development, and establishing new lighthouse reference customers. Additionally, Mr. White, while stationed in Asia for HP, grew HP’s Asian CAD/PLM business dramatically by working closely with local in-country resources, supported by HP USA, Europe, and Japan. Significant PLM customers included (Korea) Samsung Electronics and LG; (Malaysia) Proton and Perodua; (Singapore) ABB Vetco Gray and Siemens.
As the Director of Strategic Alliances at Autodesk in the USA, Mr. White led AM partnerships with Stratasys, 3D Systems, and HP. Internally, Mr. White coordinated Autodesk’s AM efforts across different groups, i.e., Office of the CTO, Consumer products, R&D, Manufacturing, etc. This aided better decision making both internally and in conjunction with partners, ultimately leading to released AM products and technologies.
In 2016, Mr. White formed an LLC company to help clients balance the competing forces of adopting new Technology, new Processes, with the needs/limits of people; a common situation faced when deploying enterprise PLM.
Mr. White’s passion for AM/3D Printing comes from a belief customers need guidance to fully take advantage of recent advances in AM materials, machines, and design tools. Commonly, customers focus on a few low volume complex parts to evaluate AM as an alternative to traditional methods. Mr. White, in partnership with CIMdata’s practices in Simulation-Driven Systems Development, Manufacturing Systems Engineering, and other PLM-enabling practices, offers an holistic end-to-end approach encompassing 1) Product Complexity reduction using AM; 2) Lifecycle justification for AM production; 3) Design-for-AM (DFAM) methodologies; and 4) Hybrid AM/Traditional manufacturing best practices. Additionally, strategic consulting for specific cases such as prototyping and single part AM production are in-scope of the Additive Manufacturing Strategy Consulting Practice.
Mr. White holds an NZCE from Otago University New Zealand and a Post Graduate Diploma in Business and Marketing from Monash University, Melbourne, Australia.