Björn Wilhelmsson is the Business Lead for product information management at Alfa Laval. He graduated with a PhD in Chemical Engineering in 1995 and has accumulated close to 30 years of experience in marketing, product development, product management, and PLM at Alfa Laval. In his different roles, he has gained deep insights into the importance of keeping correct product information together throughout the entire product lifecycle. He brought these insights and a strong focus on “sales-driven PLM” into his previous role as Programme Director for OnePLM – an extended PLM solution.