Robert Birch, Chief of Digital for Engineering for Services, Rolls-Royce
Rob Birch is Chief of Digital for Engineering for Services at Rolls-Royce, where he leads digital strategy and transformation, supporting products throughout the Product Lifecycle. His background spans military aviation, aerospace engineering, Maintenance, Repair, and Overhaul, engineering methods, Manufacturing Engineering Process development, and Digital Transformation, including service in the Royal Air Force. Rob is actively involved in the development of international Integrated Product Support standards through the ASD S-Series community, including membership of the ASD Strategic Standardization Group (PLM Interoperability) and the SX000i Steering Committee. He also serves as an Industrial Advisory Board Co-Chair at Cranfield University.