CIMdata PLM Industry Summary Online Archive
18 June 2004
Company News
Carl Bass Named Autodesk Chief Operating Officer
Autodesk, Inc. announced that Carl Bass, has been promoted to chief operating officer (COO), overseeing Autodesk's sales, marketing and product development, including Discreet and Location-Based Services. Bass was formerly senior executive vice president of the Design Solutions Group (DSG). Carol Bartz will continue in her existing role as CEO, president and chairman of the board of Autodesk.
As head of DSG, Bass drove an increased focus on vertical markets and improved the company's business model, including the introduction of the subscription program. Bass drove the company to a planned annual release cycle for the AutoCAD family of products and successfully stewarded the company's product line transition from 2D to 3D and model-based design. Additionally, Bass was instrumental driving several growth initiatives including expansion into the Chinese market and developing the company's lifecycle management strategy.
Bass first joined Autodesk in 1993, through the acquisition of Ithaca Software, the firm he co-founded. Since that time, he has held a variety of key positions at the company including chief technology officer, chief strategy officer, executive vice president of Autodesk Ventures and vice president of the AECAD group. In addition, Bass served as chairman, CEO and president of Buzzsaw from 1999 to 2001.
Bass serves on the Board of Directors of Serena Software, a supplier of software that automates change to enterprise applications.
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