CIMdata PLM Industry Summary Online Archive
8 November 2004
Implementation Investments
Rip Curl Rides Geac RunTime Wave
Iconic Australian sports and activewear company Rip Curl Australia Pty Ltd. has purchased product lifecycle management (PLM) software from Geac® to help manage its increasingly complex global operations.
The new PLM system, supplied by RunTime, Geac's specialist division dedicated to the apparel and footwear industry, is expected to substantially reduce Rip Curl's product "time to market." Rip Curl intends to use the RunTime software to manage product concept, design, raw material supply, production, distribution and logistics worldwide. The global implementation will represent a dramatic expansion of Rip Curl's use of RunTime, which previously was limited to Rip Curl's operations in France. The new contract was signed in the second quarter of Geac's 2005 fiscal year.
Rip Curl is a global manufacturer and distributor of sports and activewear. Founded and based in Australia (Torquay, Victoria), the company is geared toward surfers, and prides itself on its many innovations for the surfing community.
"The ability of Geac RunTime to deliver massive improvements in apparel product time to market while significantly reducing operational costs were major reasons for our success at Rip Curl," Dominic O'Hanlon, CEO of Geac ANZ, said. "With over 400 of the world's leading apparel companies using Geac RunTime to manage their operations, the product has proven itself to be an invaluable software solution for the apparel industry."
The Geac PLM system is set to instill greater control over Rip Curl's entire design processes, providing its partners with access to one source of design data, a capability known as "product data management" (PDM). The system also incorporates proactive process workflow capabilities (Quest Workflow Engine) ensuring all parties are automatically updated with any changes to garment designs.
"RunTime has proven itself an effective solution for Rip Curl in France over the past four years," noted Michael Slipsager, Managing Director of Geac RunTime. "We are especially pleased that Rip Curl's positive experience using RunTime, combined with their thorough review of various product options, have given Rip Curl confidence in Geac's ability to meet their global needs."
Geac RunTime software is designed to be operated either in a distributed or centralized environment. It runs on Intel servers and can interface with most ERP and financial software systems. The software runs on multiple databases and can work in a PC or Apple Macintosh client environment.
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