CIMdata PLM Industry Summary Online Archive

18 November 2004

Implementation Investments

Agile Announces Bayer Consumer Care Selection of Agile PLM for Formula, Label and Pack Management

Agile Software Corporation announced it has signed a software and services agreement to provide Bayer HealthCare's US Consumer Care Division with the Agile PLM solution. The Agile PLM solution was selected for formula, label and pack management.

The Consumer Care Division of Bayer HealthCare is among the largest marketers of over-the-counter (OTC) medications and nutritional supplements in the world. Among its most well-known brands are Bayer Aspirin®, Alka-Seltzer® Alka-Seltzer Plus®, Aleve®, Aleve® Cold & Sinus, Flintstones®, Midol® and One-A-Day® The Agile PLM solution was selected to help Bayer manage data associated with new products, changes, transfers and discontinuances, and should generate improvements in efficiencies, while continuing to ensure quality and regulatory compliance.

"Bayer Consumer Care is a leader and an innovator, and oversees some of the most recognizable OTC brands in the market. In order to maintain the highest integrity to their brands, it is essential that they have a PLM solution like Agile's that will enable them to introduce their products faster, while complying with strict quality and regulatory requirements," said Bryan Stolle, Agile CEO. "We are pleased to have been selected by Bayer Consumer Care, and look forward to working with them in the future to ensure their success."

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