CIMdata PLM Industry Summary Online Archive
29 November 2004
Implementation Investments
Campbell Soup Company Invests in Global Product Lifecycle Management Solution
Formation Systems announced that Campbell Soup Company has chosen Formation Systems' Optiva software for its product development infrastructure. Optiva will be used by more than 1,000 Campbell associates working at the company's Camden, NJ headquarters, as well as at the Campbell's Canada, Campbell's Australia and Pepperidge Farm business units.
"Campbell's goal is to be the most innovative and agile company in its markets," said Joseph Spagnoletti, Campbell's vice president of information technology. "As our first truly global IT solution, Optiva enables us to bring products to market faster, while reducing risk and ensuring regulatory compliance. This investment is a significant update to our product development systems. Optiva allows us to replace obsolete PLM tools, automate workflows, improve sourcing and qualification processes, and enable us to rapidly implement new work processes."
Optiva integrates product development from concept to launch for process manufacturers. Optiva provides collaborative formulation, packaging, labeling, sourcing and program management functionality for some of the world's largest food and beverage makers, now including Campbell. Optiva enables these manufacturers to improve their product development productivity, comply with regulatory issues around the world and speed new product introductions to market all while reducing development cost, maximizing efficiencies and lowering risk.
"Like many companies, Campbell is meeting the challenges of increasing competition and regulation by investing in their product development process and systems," said Trent Landreth, CEO of Formation Systems. "We are excited to partner with Campbell and provide a global platform for product development."
Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauce, beverage, biscuit, confectionery and prepared food products. The Company is 135 years old, with over $7 billion in annual sales and a portfolio of more than 20 market-leading brands. For more information on the company, visit Campbell's website on the Internet at http://www.campbellsoup.com .
Become a member of the CIMdata PLM Community to receive your daily PLM news and much more.
Tell us what you think of the CIMdata Newsletter. Send your feedback.
CIMdata is committed to your privacy. Your personal information will never be sold or shared outside of CIMdata without your express permission.