CIMdata PLM Industry Summary Online Archive
5 January 2005
Implementation Investments
The Peacock Group Selects Freeborders PLM Solutions to Improve Its Operating Margins
Freeborders PLM announced that United Kingdom value retailer The Peacock Group will speed products to market and drive profitable revenue growth by using Freeborders' 100% browser-based PLM Suite.
With more than 760 stores under the Peacocks and bonmarche brands, The Peacock Group is a leading retailer of clothing, footwear, and housewares. Freeborders PLM Suite will be used to grow the Group's revenues and margins through efficiencies in sourcing, inventory management and other operational improvements.
"With the expansion of the Peacocks chain and the acquisition of bonmarche in 2002, it became clear that we required technology solutions that would scale to meet that growth and enable us to better collaborate and speed products to market," said Tim Bettley, Managing Director of the Peacocks Division.
FB Product Manager, the flagship product development infrastructure module within Freeborders PLM Suite, will enable real-time coordination between The Peacock Group and its supply chain, shorten the product lifecycle, and enable the company to expand its product lines faster.
FB Workflow will provide The Peacock Group with a web-based tool for managing the global lifecycle of a product, from product planning through design, production and delivery. The Peacock Group will be able to allocate, revise and automatically track internal and external activities. Workflow also provides The Peacock Group suppliers with visibility to product and order milestones as well as automatic, configurable status alerts.
Using FB Line Optimizer, The Peacock Group will be able to design and develop line concepts and product assortments within the parameters of the company's financial framework. Line Optimizer ensures the planning of the right products at the right time by providing the critical link between Enterprise Resource Planning (ERP), Merchandise Resource Planning (MRP), and Product Data Management (PDM) systems.
"Speed-to-market is the key factor that enables retailers to maintain competitive edge and to improve their profitability," said Mark Harrop, Managing Director Freeborders Europe. "The Peacock Group's use of Freeborders PLM Suite will help get their fashion ranges to market faster and thereby drive sales and profitability well into the future."
Freeborders PLM ( http://www.freeborders.com ) provides Product Lifecycle Management (PLM) software and services to leading retailers and their suppliers, enabling brands to more effectively manage the increasing complexity of their supply chains. Freeborders PLM solutions help drive profitable revenue growth, speed products to market, improve inventory management and maintain control, consistency and quality.
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