CIMdata PLM Industry Summary Online Archive

19 April 2005

Company News

Arbortext Appoints Michael McGrath Country Manager for Australia and New Zealand; Continues Global Expansion Into Asia/Pacific

Arbortext announced the appointment of Michael McGrath as Country Manager for Australia/New Zealand. In this role, Mr. McGrath will be based in Sydney and is responsible for developing and executing plans to help Arbortext achieve its growth objectives in this area. Two key elements of the plan center around this region's Channel Partnerships and extending the company's support to new and existing customers.

Mr. McGrath brings more than 15 years of extensive experience successfully managing channels and key accounts in developing and implementing innovative strategies to address the changing market environment. He joins Arbortext after serving in various senior channels and marketing positions with Citrix Systems-most recently as Manager, Government Business Unit. In these positions he successfully built and implemented channel partnerships, partner training and business development programs.

This region offers Arbortext new market opportunities as the need for enterprise publishing grows. Organizations are finding it increasingly important to provide customers with localized software, support and services. Current Australian customers currently using Arbortext Enterprise Publishing software include: Aerospace Technologies of Australia, Boeing Aerospace Technologies of Australia, Department of Defence, Lexis Nexus, Qantas Airways Limited , Thomson Legal & Regulatory Limited, University of Queensland, Brookers and New Zealand Parliamentary Counsel.

 

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