CIMdata PLM Industry Summary Online Archive
15 February 2005
Company News
Serena Appoints Matthew DiMaria as Vice President of Marketing
SERENA Software, Inc . announced the appointment of Matthew DiMaria to vice president of marketing, effective today. Mr. DiMaria will oversee Serena's product marketing and management, corporate marketing, and strategic alliances teams.
"Matt's deep, broad experience as a marketing and business development strategist will be invaluable as we focus on leveraging our outstanding products and partners to meet the increasingly urgent need for IT to manage change across development, web content, and infrastructure," said Evan Ellis, chief operating officer of SERENA Software, Inc., to whom Mr. DiMaria will report. "His proven ability to develop and execute world-class strategies and programs makes him the ideal choice to lead this effort."
Mr. DiMaria brings over 20 years of software sales and marketing experience to Serena. Before joining the company, he was Senior Vice President of Marketing and Business Development for Everypath, a leading provider of mobile enterprise applications. Earlier in his career he served as Vice President of Americas Marketing at Symantec Corp. and Vice President of Worldwide Marketing for Calico Commerce. He previously held various marketing and sales positions with Ingres Corporation and Applied Data Research.
Mr. DiMaria holds a Bachelor's of Science degree in Information Systems Management from the University of Maryland.
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