CIMdata PLM Industry Summary Online Archive
23 February 2005
Company News
Aspen Technology Names Blair Wheeler Senior Vice President, Marketing
Aspen Technology, Inc. announced that Blair Wheeler has joined the company's executive team as Senior Vice President, Marketing, with responsibility for worldwide marketing and business alliances.
Wheeler brings to AspenTech more than 20 years of experience in technology marketing, product management and business development, as well as an in-depth knowledge of the oil and gas industry. Prior to joining AspenTech, Wheeler co-founded and was Vice President of Marketing at Relicore, Inc., a privately-funded systems management company. Before establishing Relicore, he led strategic development projects for Cisco Systems' Application Technology Group following Cisco's acquisition of WebLine Communications, a provider of collaborative web-based customer service applications, where he was Vice President of Business Development.
Prior to his association with Cisco, Wheeler co-founded and developed the Broadcast Products Group at Avid Technology, the world leader in computer-based video and audio editing, special effects and production systems. Before joining Avid, he advised Global 2000 companies on business strategy, marketing, operations, process re-engineering, and mergers and acquisitions as a management consultant with The Boston Consulting Group. Wheeler began his career with Amoco Production Company, where he directed global exploration and development teams in the geological, geophysical, and economic assessment of oil and gas projects.
"Blair Wheeler's expertise in product management and marketing strategy, combined with his entrepreneurial experience, will be instrumental in helping us to increase the market adoption of our newly-launched aspenONET solutions," said Mark Fusco, President and CEO, AspenTech. "He brings an exceptional blend of process industry expertise and technology marketing knowledge that will help us to dramatically strengthen our sales and marketing efforts."
"AspenTech has established a strong franchise over the past 23 years by delivering solutions that significantly improve our customers' operating performance," said Wheeler. "With the recent launch of our unified aspenONE solution set, we are in a position to offer even greater value. I look forward to working with our customers, partners, and the entire AspenTech team to build on our mutual success."
Wheeler is a graduate of the Harvard Business School and Yale College.
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