CIMdata PLM Industry Summary Online Archive
23 February 2005
Implementation Investments
Industrial Erector Set Maker 80/20 Boosts Sales, Customer Productivity With SolidWorks 3D PartStream.NET-based Interactive Catalog
The country's largest T-slotted aluminum framing supplier is using SolidWorks 3D PartStream.NET® service to create an interactive catalog and help customers streamline product development. Driven by customer demand for downloadable 3D parts models, 80/20 deployed 3D PartStream.NET so that customers can configure and download the right T-slotted frame model to fit their product designs, whether for an assembly line workstation, enclosure, or a frame for other applications.
The Indiana-based business' Industrial Erector Set® is a T-slotted aluminum framing system that lets customers build enclosures, carts, stairs, rails, and a wide variety of other products, including everything from safety guards in machine shops to the partitioning for Hollywood sound stages.
Customers can add a variety of panels and doors, fasteners, linear bearings, stanchions, casters, and more for a custom-designed product. 80/20 deployed 3D PartStream.NET because it provides quick access to easily configurable 3D models of parts that customers can download into their product designs to ensure an exact fit.
"We pay close attention to the market and to what our customers are using for design products to make sure that we can provide them the formats that they want," said Dave Wood, 80/20's vice president of marketing and sales. "3D PartStream.NET was the only service that provided the flexibility to allow customers to download solid models in the design formats of their choice."
80/20 also uses SolidWorks® 3D mechanical design software because its ease of use and speed allow engineers to streamline development and bring new products to market quickly. "SolidWorks and 3D PartStream.NET give us a huge marketing advantage because now we're not only reaching a greater audience with our online catalog, but we're also using the 3D CAD software of choice for the majority of our customers and prospects," said Wood.
To further increase its marketing exposure, 80/20 lists its vital contact information on SolidWorks' 3D ContentCentral(SM) ( http://www.3dcontentcentral.com ), an online directory of suppliers offering downloadable 3D parts models to hundreds of thousands of product designers and engineers around the world. Wood expects 3D PartStream.NET and 3D ContentCentral to increase the company's exposure and sales leads per month, reduce the burden on its engineering department to answer customer questions about customization and configuration, and significantly lower its cost per sales lead.
"80/20 isn't satisfied to rest on its laurels as a leader in its market," said Bob Noftle, general manager of 3D content solutions at SolidWorks Corporation. "It has taken the time to see how its customers are designing their products, and mapped its products and marketing strategies to best serve those customers. 3D PartStream.NET and SolidWorks are the vehicles for achieving that goal."
80/20 works with SolidWorks reseller FISHER/UNITECH for ongoing software training, implementation, and support.
80/20 Inc. provides aluminum framing products and accessories to a variety of industries. Located in Columbia City, Ind., the company is recognized as the leader in the T-slotted framing industry. 80/20 is known for its wide product offering in both English and metric dimensions, same-day shipments and superior customer service. For more information please visit the company's Web site at http://www.8020.net or call 260-248-8030.
FISHER/UNITECH provides process consulting for the product development community. As an integrator of technology-based software and hardware solutions, the company sells and supports product lifecycle management, computer-aided design, manufacturing and analysis software, rapid prototyping equipment, reverse engineering products and knowledge-based engineering solutions. Headquartered in Troy, Michigan, FISHER/UNITECH has seven branch offices located strategically throughout the Great Lakes region. For the latest news and information, please visit http://www.funtech.com or call 800-816-8314.
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