CIMdata PLM Industry Summary Online Archive
4 March 2008
Product News
Expansion of Ecosystem Drives Global SAP® Business ByDesign™ Solution Momentum
Continuing to drive its rollout of SAP® Business ByDesign™, an adaptable on-demand business solution addressing the specific needs of rapidly growing midsize companies, SAP AG announced 21 additional respected IT service providers from China, France, Germany and the United Kingdom have assigned to commit themselves to accompany SAP in its phased go-to-market approach. Of these "early partners," 16 companies have experience serving the needs of small businesses and midsize companies with the SAP® Business One application and the SAP® Business All-in-One solution. In addition to these existing SAP partners who intend to expand their established business with a new model dedicated to volume business, five new companies have expressed their intention to join forces with SAP with the plan to grow their businesses with SAP Business ByDesign. These companies include MyNet Co Ltd. and Inventec Service Co. Ltd. from China as well as ALPHA Business Solutions AG, GUS Group and PORTOLAN Commerce Solutions GmbH from Germany. Representing key target regions across EMEA and Asia, all these IT service providers intend to work closely with SAP to market the SAP Business ByDesign solution, enabling midsize companies to reap value from this on-demand business solution. The announcement was made at CeBIT 2008.
SAP Business ByDesign is an entirely new addition to the SAP solution portfolio for small businesses and midsize companies and focuses on a new, additional market segment at the lower end of the midmarket. With its on-demand deployment model, customers benefit from ease-of use, high availability, full integration and reduced costs for maintenance, testing and upgrades. With this announcement, there are now 43 "early partners" working closely with SAP to address the un-met needs of midsize companies (see October 29, 2007 press release titled, “SAP Announces U.S. Partners to Sign Up to Assist Delivery of SAP® Business ByDesign™ to Midmarket”).
"As a market leader in the pharmaceutical industry, we are close to the market and know exactly what midsize customers in this particular segment require," said Heinz-Paul Bonn, chairman of the board, GUS Group. "We consider GUS and SAP a perfect fit since we strongly believe in the software-as-a-service business model and regard SAP Business ByDesign as a great platform for international markets."
Ecosystem Strengthens Business ByDesign Partner Program
By working closely with SAP, upcoming and existing partners will add tremendous knowledge and know-how to the SAP Business ByDesign partner program. ALPHA Business Solutions AG, a German system integrator, is a new partner of SAP and also resells non-SAP enterprise resource planning (ERP) software.
"SAP Business ByDesign is an ideal addition to our current solution portfolio," said Michael Finkler, chief executive officer, ALPHA Business Solutions AG. "We believe this will help us address a new market segment to enhance our business growth. The new solution allows us to offer a subscription-based-on-demand model. In 14 years of consulting engagements with midmarket customers, we often have realized that companies require an integrated business suite, but do not have in-house access to necessary IT resources. SAP Business ByDesign will help those customers to get a top-notch business solution."
Partners clearly recognize the tremendous market opportunities for SAP Business ByDesign -- and for their own businesses.
"Partners will play a key role in the success of SAP Business ByDesign," said Hans-Peter Klaey, president, Global SME, SAP AG. "SAP Business ByDesign introduces a new business model along with the existing SME portfolio -- extending our successful portfolio and providing entirely new opportunities for partners. SAP is dedicating significant resources to ensure that our partners are well-equipped to effectively roll out the new solution and cater to growing customer interest."
SAP Channel Growth Flourishes
New SAP Business ByDesign "early partners" across the initial geographic rollout regions include:
China (5)
- CDP Group Co Ltd. – headquartered in Shanghai, has been an HR BPO partner for Greater China, Asia-Pacific and Japan, with an expertise in the high-tech, retail, services, consumer products and chemicals industries
- Inventec Service Co. Ltd. – headquartered in Shanghai, is a world-leading OEM/ODM provider for notebooks, servers, mobile devices and IT outsourcing services
- MyNet Co Ltd. – headquartered in Beijing, focuses on the manufacturing and consumer products industry and will be a new partner to SAP
- TechSonic Information Technology Co., Ltd. – headquartered in Shanghai with sales offices throughout China, enables clients across all industries with SAP Business One
- Unis-Beyondsoft Business Application Software & Service Co. Ltd. – headquartered in Beijing, is part of a large IT conglomerate and an SAP Business One and SAP Business All-in-One partner, servicing cross-industry customers
France (5)
- Artaud Courthéoux & Associés – headquartered in Paris, works with high-tech, public sector and aerospace and defense customers with SAP Business One
- ERT Intégration – headquartered in Bievres, is an SAP Business One partner servicing customers in the wholesale and discrete manufacturing industries
- Infoclip – headquartered in Paris, focuses on the professional services and wholesale industry with SAP Business One
- Micropole-Univers – headquartered in Paris with offices in the United Kingdom and Switzerland, pursues a cross-industry approach and shows strong expertise in business intelligence, CRM, e-business and ERP solutions
- Viseo – headquartered in Paris, with offices in Germany, Morocco and the United States, offers SAP Business One and SAP Business All-in-One to companies in the retail, process and manufacturing industries
Germany (8)
- ALPHA Business Solutions AG – headquartered in Kaiserslautern, is a specialist in the manufacturing industry
- Data One GmbH – headquartered in Saarbrücken, works with professional services, wholesale and manufacturing customers with SAP Business All-in-One
- GUS Group – headquartered in Cologne, currently offers its own set of ERP solutions for the food, pharmaceuticals and cosmetics, chemistry, and logistics industries, and intends to enlarge its solution portfolio with SAP Business ByDesign
- IDS Scheer AG – headquartered in Saarbrücken, an international SAP Business All-in-One partner who in this field focuses on solutions in the discrete and process industries, including capital goods, chemical and pharmaceuticals, consumer and professional services industries
- KINAMU Deutschland GmbH – headquartered in Munich, an SAP channel partner for SAP Business All-in-One, provides midmarket companies with ERP and CRM solutions, combining open source products and SAP solutions
- ORGA GmbH – headquartered in Karlsruhe, delivers SAP Business All-in-One solutions to customers from the media, professional services and manufacturing industries, ORGA is part of the FIDUCIA Group
- PORTOLAN Commerce Solutions GmbH – headquartered in Ilsfeld, serves customers in the professional services arena with SAP Business All-in-One
- UNIORG Services GmbH – headquartered in Dortmund, enables clients in the wholesale, manufacturing and professional services industries to better manage their business with SAP Business One
United Kingdom (3)
- AlphaGen Group – headquartered in London, provides wholesale and distribution, light manufacturing and professional services businesses using SAP Business One
- Chelford SAP Solutions Ltd – headquartered in Basingstoke with 50 customers, has delivered over 10 years a broad range of unique SAP Business All-in-One solutions customized for various industries, including consumer products and wholesale distribution
- Sapphire Systems Plc – headquartered in London, offers SAP Business One throughout the United Kingdom to international organizations, wholesale distributors and media organizations.
SAP solutions for companies of all sizes can be seen at Booth D12 in Hall 4, at CeBIT 2008, being held March 4-9, 2008.
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