CIMdata PLM Industry Summary Online Archive
18 March 2008
Product News
ANSYS, INC. Extends Distribution Relationship with PERA Global
ANSYS, Inc. announced that PERA Global will be its exclusive sales and support channel partner for all the existing ANSYS brands, including ANSYS® Multiphysics™, ANSYS® Workbench™ and FLUENT®, in Mainland China, Hong Kong and Macao. PERA Global has been distributing and supporting the ANSYS portfolio of software products since 2004 and has offices in eight locations, with significant operations in Beijing, Shanghai and Guangzhou. Working synergistically with the PERA Global team, ANSYS local office personnel, based in Shanghai, will focus on strategic functions including ANSYS brand management, business development and product localization for ANSYS customers in China.
Teaming with Pera, ANSYS will work closely with leading research institutes, high-performance computing centers and customers to apply multiphysics-based simulation technologies to new classes of applications. The local ANSYS office will also play a key role in ensuring that ANSYS technologies and products continue to address domestic requirements as China accelerates development of high-tech industries, such as aviation, electronics, automotive, ship manufacturing, energy and materials. Working with industry associations, universities, and local and national government organizations, ANSYS and PERA teams will also focus on promoting the use of simulation technologies at the teaching and research levels, ensuring industry-ready human resources for domestic and multinational enterprises.
“As a result of this strengthened partnership and long-term commitment with ANSYS, PERA will make additional investments in sales and support capabilities that will allow us to provide broader geographical coverage and offer high-quality and rapid support to domestic and multinational customers,” said Guoming Zhang, president of PERA Global. “Leveraging unequalled depth, unparalleled breadth and world class multiphysics capabilities of technology from ANSYS, PERA and ANSYS teams will work collaboratively to deliver industry-leading engineering simulation solutions for the complex product and process development challenges faced by customers every day.”
“To stay committed to its hybrid sales model, ANSYS continues to expand and enhance its network of channel partners and direct offices that are working together to deliver the value of ANSYS engineering simulation solutions to a large and growing customer base,” said Joe Fairbanks, vice president of global sales and support at ANSYS, Inc. “Building on our already long-standing and successful partnership, PERA’s solid sales and support capabilities, commitment to the engineering simulation marketplace, and broad geographical coverage make PERA an ideal partner for addressing opportunities in this fastest-growing economy in the world. Additionally, the complementary and strengthened capabilities of PERA and ANSYS will help accelerate the use of engineering simulation in product manufacturing and process industries, enabling innovation and advancement.”
The collaboration of the ANSYS, Inc. local office in China, focused on the advancement of simulation technology capabilities and scalability in the region, with the strong customer focus and relationship capabilities of PERA Global is a further commitment to the hybrid distribution model of ANSYS, Inc. This model will add significant value to customers in the region, as they will benefit from a regional partner with strong local market and technical capability and an ANSYS office that will work collaboratively with PERA Global to ensure that current and future needs of the customers in this region are met.
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