CIMdata PLM Industry Summary Online Archive
20 March 2008
Product News
OptiTex Designs in Green
OptiTex is proof that “green” business practices and corporate fiscal responsibility are not only not mutually exclusive, but that they go hand in hand.
“We’ve established a considerable track record in proving that corporate responsibility, once thought to only pertain to the bottom line, can be completely in sync with environmental responsibility,” states Ran Machtinger, President and CEO of OptiTex, Ltd. “Our software promotes an ecologically-friendly approach to design while facilitating rapid ROI as well as encouraging creativity.”
OptiTex’s CAD/CAM software leverages 2D and 3D models that can be adjusted to reflect any body type, while offering practically every available fabric type in a fully-customizable virtual environment. This allows designers to create, correct and adjust compelling designs before the first piece of fabric is cut, reducing wasted fabric, machine/kilowatt use, and manpower hours. This increases speed to market, providing rapid ROI via the green advantage.
“No one can afford to turn a blind eye to environmental concerns and the various costs – ecological, human and financial - involved,” according to leading designer Zorana Kozomara. “My personal philosophy dictates that we can’t be hypocritical by using environmentally friendly fabrics, but then not even blink at the incredible waste of our usage of rolls of paper, fabric and muslin. We must be consistent in our approach to utilizing resources, and OptiTex promotes that consistency.”
“OptiTex has been particularly well received in the educational community, and our eco-friendly approach to design is particularly appealing to the next generation of creative talent,” continues Machtinger. “Leading universities and design institutes throughout the United States, South America, Europe and Asia have recognized that leaders in the textile industries have embraced our software and want to provide their students with a competitive edge.”
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