CIMdata PLM Industry Summary Online Archive

31 March 2008

Company News

Almarina Bianchi Joins Centric Software as Industry Marketing Director for Apparel and Retail Industries

Centric Software announced that Almarina Bianchi has joined the company to lead industry marketing for the Apparel and Retail industry segments. Bianchi’s two decades of experience in retail buying, merchandising and product management in the fashion industry brings deep domain expertise to the Centric team. Centric product lifecycle management (PLM) solutions help companies in the apparel and private label industries improve global collaboration and product quality, minimize errors and costs, assure compliance and improve margins.

“Almarina brings a unique combination of experience to Centric,” said Ray Hein, executive vice president of market strategy and business development at Centric. “She has a successful track record in apparel development and marketing; private label retail development, sourcing, and merchandising; and managing teams responsible for delivering systems and solutions to clients in the apparel and footwear industries. Her domain expertise will enrich our understanding of the business issues and challenges faced by these companies and help assure that our offerings specifically provide compelling business benefits to customers in apparel and retail industries.”

Before joining the Centric team, Bianchi’s experience includes management roles at the Oswego Group; at Mervyns LLC where she held positions in Product Development and Design Systems, in Sourcing and in Product Design and Development; at Grupo Vicunha, Fibrasil Textil S.A. of Brazil, where she led Product Marketing efforts for the company’s sportswear group; and at Umbro International of Brazil, where she was a senior product manager for sportswear and licensing.

Almarina Bianchi to Speak at Apparel Tech Conference West

Centric Software will be appearing at the Apparel Tech Conference West in Irvine, California on April 2, 2008. As part of Centric’s appearance at the conference, Apparel Industry Marketing Director Almarina Bianchi will speak in a breakout session at 11:30 a.m. Bianchi’s session is titled “Best Practices in Product Lifecycle Management: A Case Study” and will examine the challenges faces by apparel makers today and how one apparel manufacturer leveraged Centric’s PLM solution to overcome these challenges and realize significant benefits.

The 2008 Apparel Tech Conference West will take place at the Orange County Campus of the Fashion Institute of Design & Merchandising in Irvine, CA.

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