CIMdata PLM Industry Summary Online Archive

17 April 2008

Company News

Zuken’s Growth Calls for Appointment of Vice President of International Marketing

Aurang Rona joins Zuken as the Vice President of International Marketing for Europe and the USA. In this newly created position, his primary role is to head-up the marketing team across the region and support business development to follow the ambitious Western growth strategy set by Zuken’s board of directors.

In addition to guiding the marketing strategy in the West, Rona will also work to forge even stronger relationships with Zuken’s headquarters in Japan to bring together Western and Eastern strategies. This will enable Zuken to deliver a globally synchronized offering for companies in Asia, Europe and the Americas. To meet the challenges of growth within Zuken, Rona will support senior management with developing the organization for the future.

Rona brings to Zuken a wide range of experience from different IT related industry sectors in a variety of roles. This combination enables him to take a holistic approach as to how Zuken can best meet the diverse demands of companies facing a wide range of challenges in their design processes.

Rona began his career as a pre-sales consultant assisting sales reps selling UNIGRAPHICS MCAD and PLM software at McDonnell Douglas Information Systems, where he proceeded to progress to a position as Central European Pre-Sales Support Manager for UNIGRAPHICS and IMAN. He then moved into various business development and marketing manager roles at Hewlett Packard, Parametric Technology GmbH and then to the BMW Group IT Consulting Company, Softlab GmbH. Before joining Zuken, Rona worked as a freelance consultant taking on, project management and interim management projects for business development and marketing. During this time he worked for a range of companies in the manufacturing and IT sectors, carrying out strategic marketing projects, operational marketing, alliance management, business development, product management and sales support.

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