CIMdata PLM Industry Summary Online Archive
28 April 2008
Implementation Investments
OptiTex and Kathy Heyndels Partner for Afroditian Elegance
Having already passed her 70th birthday, Kathy Heyndels still embraces change as expressed by both her designs and her adopting OptiTex software to facilitate her creative and production processes.
"I have been producing a variety of fine clothing lines for quite some time: Prêt-a-porter to haute couture to wedding gowns," states Heyndels. “I have four shops throughout Greece, including my flagship store in central Athens that allows me to present my creations to a rather sophisticated crowd. I know that I always have to welcome new factors into my process to stay fresh, and OptiTex is an excellent product to help me continue on my creative journey.”
Customers of Heyndels garner considerable benefit from her open-minded approach to design technology. She begins by performing a complete 3D body scan of each customer. The resulting file allows the OptiTex CAD/CAM software to generate an exact image of the customer’s body type "dressed" in any selected design – a key aspect of the selection process of a made-to-measure item.
All of this allows OptiTex to provide rapid ROI by virtually eliminating fabric and material waste by allowing designers to see how their products move and perform before the first bolt is cut.
"We’re very happy to add Kathy to our roster of leading designers who leverage our software," states Ran Machtinger, President and CEO of OptiTex, Ltd. "The breadth of our designers is truly staggering - from Hugo Boss to exciting up-and-comers like Laurance Rassin – and now Kathy Heyndels. We also appreciate our OptiTex business network, as Kathy joined us through Thimios Moutsianas, our dealer in Greece."
Heyndels’ Summer 2008 lines harken back to Afroditi-inspired designs with a decidedly modern twist, providing a wide range of apparel where antiquity meets modernity. Her creations were warmly received by representatives of key fashion magazines, buyers for major outlets and industry insiders at her show on April 14.
"After challenging myself by adding OptiTex technology at this point in my career, watching my fashion concepts spring to life on screen and then being so well received at my show was exhilarating," concludes Heyndels. "As I was fusing past and present to create, this was happening on parallel levels combining OptiTex software with my inner visions of beauty. Now my customers, both locally and worldwide, can enjoy the results of this challenge."
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