CIMdata PLM Industry Summary Online Archive
5 May 2008
Events News
Management Day at 45th Design Automation Conference Offers Design Managers Valuable Insights from Industry Peers
The 45th Design Automation Conference (DAC) will feature a special Management Day session series on Tues. June 10. This fourth annual event will feature presentations from seven notable leaders of major fabless companies and independent device manufacturers (IDMs), including Intel, Qualcomm, Microsoft and ST Microelectronics. The speakers, whose collective experience touches on today’s most complex nanometer chips, will discuss the latest changes in design requirements and share some of their own trade-off analysis and decision criteria in dealing with issues such as the move to new technology nodes, optimizing for high-volume production, and addressing power constraints. DAC will be held June 8-13, 2008 at the Anaheim Convention Center in Anaheim, Calif. Details are available at http://www.dac.com.
“Participants in this year’s Management Day will have a unique opportunity to hear from their peers on the management decision criteria they used in some of their recent design projects,” said Limor Fix, general chair of the 45th DAC executive committee. “Yervant Zorian has done an excellent job of lining up a remarkable group of presenters for this year’s Management Day and I expect this event will provide participants with practical information they can apply in their own work.”
Management Day Agenda: Session 1 -- 10:30 a.m. to 12:00 p.m.
Managing Low Power SoC Development on Emerging Technology Nodes
Session Chair: Ron Wilson -- EDN
-- Key Design Challenges of 45nm Intel Atom Low Power Processor
Elinora Yoeli, Vice President, Mobility Group, Intel Corp.
-- 45/40nm Low-Power Design Solutions for Wireless Multi-Media SoCs
Philippe Magarshack, Vice President, Central R&D, ST
Microelectronics, France
-- Challenges that new wireless SOC designs are facing from new
process technology nodes
Charles Matar, Vice President of Engineering, Qualcomm
Session 2 -- 2:00 p.m. to 4:00 p.m.
Trade-offs and Choices for Advanced SoCs in High-volume Application
Session Chair: Nic Mokhoff -- EE Times
-- A Case Study of 65nm 5-Million Instances Chip Development
Andrew C. Chang, Vice President Design Technology, MediaTek, Taiwan
-- A 45nm Power Optimized Digital Baseband SoC - An Introspective
Review
Bob Pitts, 45nm Platform Manager, Texas Instruments
-- Graphics Processor for XBOX-360 - Cost Reduction - Design
Challenges and Decision Criteria
Srinivas Nori, ASIC Design Manager, XBOX Silicon Development, Microsoft Corp.
-- From Specifications to High Volume Production
Manuel D'Abreu, Director, SanDisk Corp.
Session 3 -- 4:30 p.m. to 5:30 p.m.
Making Critical Decisions for Emerging SoC Development
Session Chair: Peggy Aycinena -- EDA Confidential
• This panel session will include the speakers from the first two sessions and provide the audience an opportunity to communicate directly with the speakers and receive responses to their questions
The Management Day sessions are scheduled for Tues. June 10, 2008 from 10:30 a.m. to 6:00 p.m. The registration fee of $95.00 includes handout materials, refreshment breaks and the closing reception.
Registration
To register for DAC visit http://www.dac.com or call 1-800-321-4573 in the U.S. to request registration materials. The advance conference registration discount deadline is May 19, 2008.
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