CIMdata PLM Industry Summary Online Archive
24 July 2008
Product News
Icona Solutions Signs Up New Reseller in Korea for aesthetica, its Perceived Quality Software Solution
Icona Solutions Ltd., the developer of aesthetica, a simulation and visualization software solution for improving perceived quality in manufactured products, has announced that it has signed an agreement with Seoul-based RICH Information Technology (RICH IT) for it to be the authorised reseller of aesthetica in Korea.
With a rapidly-expanding customer base in the automotive and consumer goods manufacturing industries, RICH IT is a fast-growing provider of digital design engineering, manufacturing and product lifecycle data management (PLM) software solutions and services. Its customers include many of Korea’s well-known manufacturing companies, such as Hyundai/Kia Motor Car, Ssang Yong Motor Car, Samsung SDS and TRW Korea, among others.
“In Korea, as in other parts of the developed world, perceived quality, or in other words, the final fit-and finish quality of products such as cars, domestic electrical appliances and consumer electronic goods, is having an increasing influence on how well a product is received in the market”, said Tim Illingworth, commercial director, Icona Solutions. “As a result, Korean manufacturers are looking for ways to improve their perceived quality processes, at the same time as driving down costs. The agreement we have signed with RICH IT means that we now have a dynamic business partner with the technical knowledge, the people and the experience to respond to the new opportunities that exist in Korea,” he added.
Mr. Min-Su Han, director, RICH Information Technology, commented, “Icona Solutions’ aesthetica software is unique in the way it enables manufacturing companies to visualize and to assess, early in the design process, the impact that manufacturing variation will have on the perceived quality of a product. We are delighted to be appointed as the reseller of aesthetica in Korea and we look forward to working with Icona in helping Korean manufacturers to further improve the perceived quality of their products.”
About aesthetica
Icona Solutions’ aesthetica software provides an accurate, visual simulation of the effects of manufacturing variation and component deformation in assemblies. It enables a full perceived quality review early in the digital design process to resolve issues of fit and finish quality. The use of aesthetica gives greater insight than has previously been possible into the impact of manufacturing variation on perceived quality by enabling the user to visualize a ‘virtual’ product at different states within its assigned manufacturing tolerances, in real-time, and precisely as the customer will see it. It helps to improve perceived quality while saving time and improving communication in the design process.
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