CIMdata PLM Industry Summary Online Archive
28 July 2008
Implementation Investments
Remedent and SensAble Technologies Enter Into Multi-year, Multi-million Dollar OEM
SensAble Technologies, Inc and Remedent Inc., an international company specializing in the research, development, and manufacturing of oral care and cosmetic dentistry products, announced they have entered into a multi-year, multi-million dollar OEM agreement. SensAble will provide Remedent with a customized version of its touch-enabled 3D modeling system which will be used to design GlamSmile® dental veneers. By adding SensAble's 3D modeling technology, GlamSmile-certified dental labs worldwide can produce veneers in less time and lower cost - with exceptional fit and accuracy.
Remedent's GlamSmile veneer system provides a fast, painless and affordable cosmetic dental solution for patients with severely stained, misshapen, chipped, misaligned and discolored teeth. Veneers remain a strong segment in the $2.75 billion US cosmetic dentistry market, with $372 million in veneer revenue alone in 2006¹ at well-above average market growth rates in 2007.² First proven in Europe and debuting in the US in October 2007, the GlamSmile system revolutionizes the formerly one-at-a-time placement methods with a proprietary tray delivery system that lets practitioners expertly seat 10 ultra-thin, custom veneers at one time in less than an hour, while preserving tooth structure. Starting in July 2008, GlamSmile production centers will incorporate SensAble's 3D digital modeling system to replace the creation of hand-crafted wax models required in today's process of designing GlamSmile veneers for patients.
"GlamSmile has revolutionized the way dental veneers are delivered and placed, and SensAble has worked with us to develop a highly customized application that is revolutionizing the design process," said Guy de Vreese, CEO of Remedent. "With this solution, patients get beautifully designed and placed veneers in a fraction of the time and cost of other solutions. Now that's something to smile about!"
Under the agreement, SensAble will provide Remedent with GlamSmile Design Software®, a tailored veneer modeling application developed by SensAble and based on its acclaimed 3D modeling software, along with SensAble's PHANTOM® haptic (touch-enabled) devices. With SensAble's solution, GlamSmile technicians experience force feedback from the haptic device - so they literally "feel" the veneers that they are sculpting while viewing them on a computer screen. Working by feel lets dental lab technicians work faster and more intuitively to produce veneers with exceptional thinness, fit to the patient's existing tooth structure, and with consistent quality.
"Creating veneers is an application where SenAble's technology really can shine," said Curt Rawley, CEO of SensAble Technologies. "As digital technologies revolutionize the many segments of the dental business, we're excited to partner with such a notable dental industry player as Remedent in bringing the time-savings and digital precision made possible by SensAble's customized veneer solution to this fast-growing area of cosmetic dentistry."
[1] American Academy of Cosmetic Dentistry, 2007 AACD State of Cosmetic Dentistry survey, 12/13/07.
[2] The Freedonia Group, Dental Products & Materials, 4/24/08.
Become a member of the CIMdata PLM Community to receive your daily PLM news and much more.
Tell us what you think of the CIMdata Newsletter. Send your feedback.
CIMdata is committed to your privacy. Your personal information will never be sold or shared outside of CIMdata without your express permission.