CIMdata PLM Industry Summary Online Archive
20 August 2008
Product News
DP Technology Expands Reseller Network with Hi-Tec De Mexico
DP Technology, maker of ESPRIT® software, announced that it has added Hi-Tec De Mexico, the largest Mexico-based machine-tool distributor, to its expanding network of international resellers.
“ESPRIT is one of the very best selections out there — and we wanted the best,” said Mariano Conde, market analyst for Hi-Tec De Mexico, regarding the company’s decision to carry and recommend ESPRIT for its extensive customer base. “ESPRIT provides a great compliment to the machines that we sell.”
Founded in 1992, Hi-Tec De Mexico — which boasts seven offices and a sales team of 30 stationed all over the country — has since become Mexico’s exclusive distributor of Haas Automation machine tools and is currently one of the largest Haas dealers in the world. In addition to Haas tools, the company carries machine tool manufactured by Mori Seiki, Citizen Machinery and Mitsubishi EDM, and has garnered a roughly 2,000-member client base since its inception.
Chosen by Hi-Tec De Mexico because of its ability to efficiently handle an array of complex machining demands, ESPRIT was singled out, Conde said, due to its ease of use and ability to “take production to new levels.”
“This software has a lot of different competencies — for instance, with its 5-axis machining capabilities and collision detection — and that was something we wanted to offer to increase efficiency,” Conde said.
To jumpstart cooperation between the two companies, 16 of Hi-Tec De Mexico’s applications engineers recently received extensive ESPRIT training in Mexico City, Mexico. Hi-Tec De Mexico is also preparing to embark on a major marketing campaign designed to inform new and existing clients that the company has expended its repertoire.
“We at DP Technology are excited about teaming up with Hi-Tec de Mexico,” said Robert Capp, West Coast sales manager. “They are off to a very good start and I am sure that this will be the trend as we continue to develop the ESPRIT brand in all markets of the world.”
DP Technology and Hi-Tec De Mexico plan to join forces in March of 2009 for the next installation of Tecma, a major biennial machine-tool show that takes place in Mexico City. Hi-Tec De Mexico is now “fully up and running in terms of serving the Mexican market,” said Capp, who added that the company is performing technical support, ESPRIT demonstrations, and training in both English and Spanish.
“Hi-Tec De Mexico is very serious and selective about all products they represent and had been searching for a CAM partner for some time,” Capp said. “After witnessing the technical advancements, passion, energy and enthusiasm at ESPRIT World Conference 2008, they were left with no doubt that ESPRIT really was ‘The Right Choice.’ ”
For more information about Hi-Tec De Mexico, visit the company’s Web site, accessible in English and Spanish, at http://www.hitec.com.mx.
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