CIMdata PLM Industry Summary Online Archive
2 September 2008
Implementation Investments
Lamborghini Takes Simulation by the Horns and Selects MSC.Software
MSC.Software announced that Italian world-leading sports car manufacturer Lamborghini Automobili S.p.A. has selected MSC.Software's simulation solutions including the Adams automotive product suite to enhance their product development process. The new software capability will bring enhanced reliability into the Lamborghini simulation process and allow designers to increase the number of virtual prototypes to be performed, especially in the early phases of the development cycle. By doing this, engineers are able to simulate more reliably and reduce the need for physical prototypes. The Simulation Technologies will be licensed under MSC.Software's flexible Masterkey licensing system.
Lamborghini cars are worldwide known for their stunning performance in terms of vehicle handling and engine power delivery. In order to achieve such outstanding results, the research and development team in Sant'Agata Bolognese, Italy, where the Lamborghini Headquarters are located, must take advantage of best-in-class virtual prototyping software solutions to predict system performances in the early design stage. To realize this scenario, Lamborghini has now enabled their technical team full access to the broad range of Simulation Technology products from MSC.Software.
"The Masterkey licensing system allows us to access the full MSC.Software product portfolio, in particular, the Adams automotive product suite, such as Adams/Car and Adams/Driveline. These products will help Lamborghini in building virtual prototypes related to our future models, and to test them before building the real prototype", said Fabrizio Montagnani, Coordinator of Suspension Engineering and vehicle dynamic simulations, Lamborghini Research & Development Group. "We will also be able to test our virtual prototype vehicles in different working conditions, to try different design solutions and to exchange sub-models with our suppliers using a standard simulation platform."
"I am proud that a world respected company such as Lamborghini has chosen MSC.Software's simulation solutions to further enhance the performance of their sports cars," said Amir Mobayen, Executive Vice President, Worldwide Sales, MSC.Software. "Lamborghini builds cars that combine the pleasure of driving with a skilled understanding of modern technologies and engineering innovation. High performance automotive manufacturers like Lamborghini produce a limited number of exclusive designs, and a reliable and highly cost-effective use of simulation is critical to their commercial success. Thanks to the flexibility offered by our MasterKey licensing system, such companies can meet their demands for constant innovation and faster product development cycles, as well as ensure high product quality."
About Lamborghini Automobili S.p.A.
Automobili Lamborghini S.p.A. is an Italian manufacturer of high performance Sports Cars based in Sant'Agata Bolognese, near Bologna, Italy. The company, founded in 1963 by businessman Ferruccio Lamborghini, is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen Group. Lamborghini's latest model, the Reventón, is one of the fastest and most expensive of the Italian supercars.
Become a member of the CIMdata PLM Community to receive your daily PLM news and much more.
Tell us what you think of the CIMdata Newsletter. Send your feedback.
CIMdata is committed to your privacy. Your personal information will never be sold or shared outside of CIMdata without your express permission.