CIMdata PLM Industry Summary Online Archive
13 October 2008
Implementation Investments
Magma Software Enables Impinj to Reduce Turnaround Time by 200 Percent, Power by 30 Percent and Area by 25 Percent On RFID ICs
Magma® Design Automation Inc. announced that Impinj has standardized on Magma's IC implementation software. Impinj, a leading provider of radio-frequency identification (RFID) solutions, selected Magma's system after it was proven to reduce turnaround time, power and area, allowing Impinj to significantly decrease development costs and improve performance on ICs (integrated circuits) used in its RFID solutions.
"Magma's clean and efficient RTL-to-GDSII flow allowed us to reduce our turnaround time by as much as 200 percent while reducing the design area by as much as 25 percent," said Vahid Vafaei, CAD director at Impinj. "Talus® Power Pro enabled us to accurately pinpoint areas in the design with the highest power consumption and make adjustments that led to a drastic 30 percent power reduction. With the proven ability to deliver impressive improvements, Magma is now our primary IC implementation software vendor."
"Power-sensitive designs, such as RFID chips, particularly benefit from the low-power techniques applied throughout our RTL-to-GDSII design flow - they ensure the lowest power design and predictable results," said Kevin Moynihan, general manager of Magma's Design Implementation Business Unit. "Impinj's impressive improvements and decision to standardize on Magma software are strong endorsements of our flow's unique advantages and ability to deliver high quality of results while meeting delivery schedules and reducing costs."
Improving QoR for RFID Chips with Magma's IC Implementation Software
RFID provides a means of identifying objects via a wireless communications protocol using radio waves, and recent advances have moved this technology from bulky boxes to highly integrated circuitry. As with most wireless devices, minimizing power and area are key to achieving the required quality of results for RFID chips. With an integrated RTL-to-GDSII design flow and unified data model architecture, the Magma software concurrently analyzes and optimizes the design for timing, area and power. Sophisticated power reduction techniques are applied throughout the flow. The combination of a unique architecture and advanced capabilities allow the Magma system to deliver better results faster.
Become a member of the CIMdata PLM Community to receive your daily PLM news and much more.
Tell us what you think of the CIMdata Newsletter. Send your feedback.
CIMdata is committed to your privacy. Your personal information will never be sold or shared outside of CIMdata without your express permission.