CIMdata PLM Industry Summary Online Archive
29 October 2008
Implementation Investments
Avnera Standardizes On Magma Implementation Flow -- Cites Fast Design Completion
Magma(r) Design Automation Inc. announced that Avnera Corporation standardized on Magma's implementation software for development of its AvneraAudio™ integrated circuits and modules. Avnera, a fabless semiconductor company developing breakthrough technology for wired-quality wireless audio, selected the Magma system for its ability to shorten total turnaround time and get finished chip designs to market faster.
"Avnera technology enables breakthrough wired-quality audio products," said Yatin Majmudar, vice president of Operations for Avnera. "The use of Magma's system has enabled a significant quality and time-to-market advantage."
Avnera makes ICs and modules for both wireless transmitters and receivers including its flagship AudioMagic chips that deliver wired-sound quality and driverless plug-and-play installation.
"The real value Magma delivers is enhancing customers' productivity by enabling them to finish designs faster," said Kevin Moynihan, general manager of Magma's Design Implementation Business Unit. "Avnera's decision to standardize on Magma software confirms the software's ability to address the design challenges of advanced semiconductors."
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