CIMdata PLM Industry Summary Online Archive
12 November 2008
Implementation Investments
Catalog Data Solutions Customer Wins Major New Accounts with CAD Downloads
Catalog Data Solutions (CDS) announced that ASK Products is winning major new customers and business via the CDS CAD model download solution.
ASK Products is an Aurora, Illinois based manufacturer of power and grounding terminations. Following up on customer CAD downloads to confirm satisfaction is enabling ASK Products to build new customer relationships. “We call out of courtesy and talk to the real decision makers, the design engineers - we then understand their real needs and by meeting them earn new business. For example, we’ve tried for years to be a supplier to Caterpillar, finally CAD downloads provided the breakthrough because of the ease of obtaining them from our website catalog/configurator” said Steve Kase, CEO ASK Products. “We’re also responding to multiple new enquires from European and Japanese companies that are using CAD downloads from our website and we use it to train all our sales reps who, in turn, use it to train our customers.”
“We are delighted by ASK Products business success facilitated by our online Catalog/Configuration and CAD download solution”, said John Major, CEO Catalog Data Solutions, “ASK Product’s competitors currently have nothing like it and ASK’s success underlines the importance of online product selection and CAD model downloads as sales and marketing tools for all industrial suppliers.”
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