CIMdata PLM Industry Summary Online Archive
26 November 2008
Implementation Investments
Creativity Unites with Fashion Technology in Maria Grachvogel’s Spring/Summer 2009 Collection
Lectra announced that London-based fashion designer Maria Grachvogel has developed her Spring/Summer 2009 fashion collection using expert fashion-dedicated design, pattern-making, and marker-making solutions by Lectra.
The new Maria Grachvogel Spring/Summer collection, recently presented in Claridge’s hotel in London’s fashionable Mayfair district, combines bold audacity with refined elegance and exquisite class. The unending creativity of Maria’s styles and prints, as well as her celebrated fit that perfectly shapes the female form, have become recognized worldwide as the brand’s defining qualities. This year’s collection is once again the result of a magical combination of Maria’s exceptional forces: artistic genius, a feeling for fashion, an understanding of the clientele, and, of course, the high technology fashion solutions provided by Lectra.
Each high quality dress, blouse, and pair of trousers presented during the show has been designed, developed, and produced using Lectra’s Kaledo, Modaris, and Diamino expert fashion-dedicated solutions. “I believe that great design combines art and functionality, so creativity, cut and fit are all equally important in my work” says Maria. “With Lectra’s solutions I know I can depend on the quality and consistency of the result. My time is freed up for reaching those exceptional levels of creativity that can only come when everything else is in place. I can count on Lectra not only to support my creativity but to inspire it.”
Kaledo® is Lectra’s professional design software platform developed especially by Lectra’s research and development teams for fashion designers. It delivers a visual, virtual environment for creating and managing fashion collections and offers a multitude of design options and possibilities for an infinite range of creative opportunities. Kaledo is even flexible enough to handle the limitless creative concepts of designers like Maria Grachvogel. Processes are streamlined and tedious tasks eliminated, resulting in maximum efficiency.
Modaris®, Lectra’s pattern-making solution especially designed for the fashion market, makes pattern creation easy, consistent, and fast. Pattern-makers can capitalize on their knowledge while ensuring the quality and fit of their products in all sizes. Modaris’s features are so reliable that Maria Grachvogel insists on keeping her pattern-making in-house, using Modaris, in order to guarantee that all her models maintain her world-famous fit and hang. Powerful yet user-friendly, Modaris reduces the product development cycle while improving communication among the various actors at each step of the process, yielding high-quality results.
Using Diamino®, Lectra’s high-technology solution for marker-making, fashion professionals can significantly speed up the marker-making process and improve material efficiency. New markers can be generated quickly using acceleration functions such as piece duplication, analogy, and substitution or addition of sizes or styles. For patterned fabrics and even highly detailed prints such as those in the Maria Grachvogel collections, Diamino optimizes marker-making in order to maximize efficiency while respecting the alignment of motifs in connecting pieces. Diamino’s Shaker function tightly packs markers automatically using advanced algorithms.
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