CIMdata PLM Industry Summary Online Archive

28 January 2008

Implementation Investments

Sony Uses PTC Pro/ENGINEER® 3D Design Tool to Accelerate Development Phase of Outside Broadcast Vehicle Productions

PTC announced that Sony’s Professional Services Division, based in Basingstoke, UK is using PTC Pro/ENGINEER as its standard 3D design tool to produce tailor-made Outside Broadcast (OB) vehicles. Deploying Pro/ENGINEER, PTC’s integrated 3D CAD/CAM/CAE software, supports Sony’s strategic initiative to significantly reduce the development time of its OB vehicles through design automation.

Sony creates OB vehicles for a wide variety of customers in the broadcast industry based on custom-built trailer chassis or truck chassis provided by various OEMs. These special purpose vehicles are fitted with leading-edge technology from Sony and customized to each customer’s requirements. By enabling the design team to transfer the basic spreadsheet of customer requirements into Pro/ENGINEER, which automatically creates a complete and accurate 3D model of the rack-mounted units, Sony’s Professional Services team has succeeded in significantly reducing the development time of each build. By showing the customer what their vehicle is going to look like very early on in the development process, the team of engineers not only benefits from faster decision-making but also has more time to focus on delivering other parts of the build.

“We integrate 19” rack-mounted products in every OB vehicle we build, but the traditional process to install each piece of equipment into the 3D model of each rack was taking a considerable amount of time,” said Adrian Plant, Project Design Manager at Sony. “Thanks to PTC’s unique process that automates the population of our rack mounts within Pro/ENGINEER, we have been able to remove the bottleneck and the team is now expecting about a man year’s worth of work in time saving.”

“The accelerated production time experienced by Sony’s Professional Services team is evidence of the power and flexibility of Pro/ENGINEER for highly complex tasks,” said Chad Hawkinson, vice president, product strategy, electronics, PTC. “By automating design activities and rapidly developing digital prototypes, we aim to provide the extra edge for high-end technology companies which strive to deliver great service to their customers.”

About Sony Europe’s Professional Services Division

Sony’s Professional Services Division designs, installs and supports fully integrated solutions for the capture, storage and distribution of audiovisual assets. Our services are delivered to a wide range of media and corporate organisations throughout Europe, the Middle East and Africa.

About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period. For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter.

About Professional Solutions, Sony Europe

Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad horizontal communications, AV/IT, as well as magnetic and optical storage. PSE’s market segment solutions, service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators. Sony’s Professional Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in every European country, as well as “best of breed” hardware, services and resources from other organisations. For more information please visit http://www.sonybiz.net.

 

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