CIMdata PLM Industry Summary Online Archive

18 June 2009

Company News

Mentor Graphics Signs EDA Direct as New Distributor

Mentor Graphics announced it has signed EDA Direct, Inc. as a distributor in the San Francisco Bay area for its complete product line, but particularly PCB and ASIC/FPGA products for systems design —Expedition® Enterprise and PADS® PCB design flows; the ModelSim® tool for ASIC and FPGA simulations; the Questa® tool for functional verification, and the HyperLynx® family for high-speed PCB interconnect simulations. This portfolio is tuned to the predominant needs of the Bay area where electronics companies are designing the world’s leading-edge systems.

"We are pleased to have EDA Direct as our partner on the US West Coast,” says Rick Bosshardt, vice president of Mentor’s Geography and Distribution Channel. “EDA Direct has a proven success record as an asset to the industry and is known for their excellent support and serving their customers needs with the best available products. We look forward to working with them to expand our reach in the Bay area."

"Many of our customers design very complex products, requiring efficient design and analysis solutions, and they need to upgrade from outdated tools to new functionality and features that are needed to design today’s complex systems,” stated Sanjay Patel, CEO and president of EDA Direct. “Mentor Graphics provides affordable, innovative technology to users of individual desktop tool solutions as well as to enterprises with more complex design processes and organizations. The PADS and Expedition Enterprise flows give our customers the scalability, power and ease-of-use they need. Providing the ModelSim and Questa products for advanced ASIC and FPGA verifications gives engineers a full solution to complex systems design."

EDA Direct, a former distributor of Altium desktop PCB software products, will now represent Mentor’s PADS product line to those target customers. In addition, they will offer scalability to Mentor’s enterprise PCB design solutions.

Over the past year, Mentor Graphics has made significant enhancements and added industry-unique and innovative technologies to their PCB design flows:

- The PADS 9.0 release adds new levels of functionality, scalability and integration, enabling designers to leverage many of Mentor’s unique and innovative technologies for design, analysis and manufacturing preparation.

- The HyperLynx 8.0 product expands the industry-leading signal integrity solution with easy-to-use and accurate power integrity analysis as well as new functionality to analyze advanced interconnect methods like DDR2/3.

- To serve mid-sized to large companies, the Expedition Enterprise flow focuses on designer productivity, the use of advanced PCB fabrication and IC technologies, and multi-discipline collaboration of globally-dispersed design teams to improve the complete product development process.

For the functional verification of complex SoCs and ASICs, the Questa verification platform delivers the full value of advanced verification and debug technologies within a comprehensive verification solution based on a metrics-driven verification management system. The Questa product spans the levels of abstraction required for complex SoC and FPGA design and verification.

In addition, Mentor was the first to combine single kernel simulator technology with a unified debug environment for Verilog, VHDL, and SystemC. The combination of native single kernel simulator performance with the best integrated debug and analysis environment makes ModelSim the simulator of choice for both ASIC and FPGA design. The best standards and platform support in the industry make it easy to adopt in the majority of process and tool flows.

About EDA Direct

EDA Direct, established in 1997, specializes in the sales and support of EDA software products. They are a leading reseller of EDA products from several companies: Cliosoft, Concept Engineering, Mentor Graphics and MunEDA, acting as an extension of the vendors' sales team, marketing to a broad customer base that vendors cannot serve economically. Corporate headquarters are located in Silicon Valley at 1617 South Main Street, Milpitas, CA 95035. http://www.edadirect.com

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