CIMdata PLM Industry Summary Online Archive

13 February 2009

Company News

solidThinking and DesignTech Systems Ink Partnership to Promote and Sell solidThinking Software in India

solidThinking, Inc. (http://www.solidthinking.com) continues to expand globally, adding India-based DesignTech Systems Ltd. (http://www.designtechsys.com) as its latest value added reseller (VAR). Known as one of the most user-centric design/styling software programs for industrial designers worldwide, solidThinking is now available to DesignTech Systems customers as part of the company's suite of technology offerings. DesignTech Systems will promote, sell and support solidThinking to customers throughout India.

Founded in 1998, Pune-based DesignTech Systems, a leading solutions provider with operations across India, has driven the development and application of the latest IT technologies for customers, including services in design to manufacturing, simulation, software customization and macro programming.

"Since the founding of DesignTech Systems, we have aimed to provide our client base with the most enhanced suite of software solutions to fit their product design and development needs," said Vikas Khanvelkar, DesignTech System's managing director and a pioneer of CAD/CAM in India. "We feel solidThinking, with its advanced, yet flexible nature, is a key tool for the industrial design community, and we are pleased to add solidThinking to our suite of software solutions."

solidThinking's latest version 7.6 software includes a number of features focused entirely on the needs of the industrial designer, such as an updated rendering engine, simultaneous parameter editing and control-point editing, a streamlined user interface and rich photorealistic-content functionality. Its advanced construction tree encourages users to change their minds anytime during the design process without having to recreate their ideas. solidThinking is not only the first and only industrial design software of its kind to run on both the Windows and Mac OS platforms, but it is also compatible with computer-aided design, manufacturing and engineering (CAD/CAM/CAE) software, aiding collaboration between industrial designers and engineers during the crucial development process without limiting them to traditional constraints.

"This partnership marks an important milestone for solidThinking's global distribution efforts," said Jim Hassberger, vice president of business development and customer relations for solidThinking, Inc. "DesignTech Systems' success and reputation throughout India will prove beneficial to our growth efforts, and we are equally confident that solidThinking's offerings will further enhance DesignTech Systems' product suite."

solidThinking was started by brothers Alex and Mario Mazzardo in Italy in 1991, where it has been known as the leading software for industrial design since 2005. The company's assets were recently acquired by Altair Engineering, Inc. (http://www.altair.com), a global technology, consulting and services provider with a track record in developing sales channels and support expertise to increase solidThinking's adoption across numerous business sectors and geographies.

Thousands of designers have used solidThinking to develop products and packaging for companies and brands known worldwide, and it has been instrumental to many of the world's leading designers of furniture, electronic devices, automobiles, lighting, shoes, jewelry, timepieces, sports equipment, boating, consumer packaging and more.

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