CIMdata PLM Industry Summary Online Archive
19 February 2009
Company News
Zuken Builds Central European Marketing Team
Zuken introduced its dedicated Marketing Manager for Central Europe. Experienced marketing professional Petra Haberer has joined Zuken GmbH’s Munich based team to coordinate and deliver targeted marketing support for the company’s electrical and electronic design software and consulting services across Central Europe.
Zuken is committed to raising its profile in Central Europe. Apart from classical marketing activities, Haberer is responsible for PR-activities, Media-planning and promoting Zuken brand awareness across Germany, Austria, Switzerland and the Netherlands.
Haberer brings over 17 years of international marketing experience gained in the investment goods and IT industries including such blue chip organizations as Microsoft and PTC GmbH.
General Manager Western Sales Gerhard Lipski stated, “Zuken’s expansion into the European market continues at a very significant rate and Petra Haberer’s appointment reflects that. We look forward to building even stronger relationships with our core customer base in Central Europe over the coming months.”
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