CIMdata PLM Industry Summary Online Archive
24 February 2009
Implementation Investments
Deuce Snowboards Uses PTC CoCreate to Design Revolutionary New Multi-Edge Snowboard
PTC® announced that Deuce Snowboards is using PTC CoCreate® to design and launch a new category of snowboard, the multi-edge snowboard. CoCreate, PTC’s explicit 3D CAD software enabled the company to develop and launch the revolutionary, multi-edge snowboard while also keeping the upfront product development costs as low as possible.
Finding a snowboard design that would allow boarders to experience the same stability and performance benefits of two-board skiing quickly led Todd Belt, executive manager at Deuce Snowboards to an innovative design idea for a new multi-edge snowboard. In order to support the production and innovation process of this new board prototype, Belt realized he would need to create multiple virtual 3D CAD prototypes. This ability would be fundamental to the product’s success because it would enable design adjustments without the expense of developing costly physical prototypes for each adaptation.
When evaluating software design systems, Belt placed strong emphasis on user friendliness and the flexibility to design product prototypes that incorporate feedback during the extensive field testing. Deuce Snowboards selected CoCreate explicit modeling software because it addressed that criteria as well as proving to be a natural fit with Belt’s innovation process, one of exploring and learning through continuous improvement and design modification.
The multi-edge snowboard launch faced continuous and unpredictable changes through the design process. This is where CoCreate delivered a second, key advantage for Deuce Snowboard—software that dynamically evolves product designs in response to unexpected changes and new information throughout the innovation process. In short, an intuitive design tool that enabled adjustments based on engineering analysis or results from field testing.
“PTC CoCreate makes changes easy for complex parts as the design progresses from variation to variation,” says Belt. “A key advantage from using CoCreate is the ability to easily make instant design changes to the model’s geometry. We plan to continue using CoCreate in the design of this exciting new snowboard.”
“CoCreate provides speed, flexibility and responsiveness-to-change for customers facing short design cycles, unique product designs, or companies demanding a lightweight design process,” says Martin Neumueller, director product management, CoCreate products, PTC. “This explicit approach to 3D design delivers faster design cycles and greater flexibility in the design process for companies like Deuce Snowboard. We look forward to continue working with them.”
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