CIMdata PLM Industry Summary Online Archive
9 March 2010
Company News
Lectra Appoints Andreas A. Kim Managing Director for Greater China
Lectra announced the appointment of Andreas A. Kim as Managing Director of Lectra Greater China.
Based in Shanghai, China, Andreas Kim reports directly to Daniel Harari, Lectra CEO. His mission is to drive business growth in Greater China.
Established in Greater China since 1986, Lectra’s activity in the region has gone from strength to strength. The company now manages close relationships with nearly 2,000 customers, through a team of 90 people located in five main offices in Shanghai, Hong Kong, Beijing, Guangzhou, Taipei, along with staff in several additional services locations. Lectra ensures permanent high-quality services through its International Call Center, and has an International Advanced Technology Center (IATC) to present the entire range of Lectra technologies. Both are located in Shanghai.
“Nowadays, Chinese companies need to use more and more sophisticated technologies to improve the quality of their products and remain competitive. Lectra’s range of solutions will open up new opportunities for Chinese companies. In these very challenging times, Lectra has a vital role to play in supporting the textile industry and maintaining a permanent communication link between its experts and customers in Greater China. Andreas Kim’s extensive professional experience—in both marketing and services—and his knowledge of our customers and our technologies are key strengths that will help us achieve our ambitious goals in Greater China,” said Daniel Harari, Lectra CEO.
"At Lectra, we believe it is our role to help customers overcome the challenges their industries face. Manufacturers operate in an increasingly competitive environment and are under pressure to improve time to market and reduce costs, while expanding their product offer. In China, the fashion, automotive and furniture markets are undergoing rapid transformation in order to supply growing domestic and export demands. We will capitalize on Lectra’s added-value solutions and services to create a clear competitive advantage for our customers and help them turn challenges into opportunities,” added Andreas Kim.
Andreas Kim has over 20 years’ experience in engineering, marketing, sales, services, business development and strategy, developing international businesses both in the U.S and across the globe. In his most recent position, Andreas was Senior Vice President for Marketing and Services of Lectra Asia-Pacific, based in Shanghai. Prior to joining Lectra, Andreas Kim worked in such large global companies as Texas Instruments, Sun Microsystems and Tektronix, as well as in market-leading startups, such as WebTrends. Andreas Kim has previously lived and worked in Asia, and, as a Korean-born U.S. citizen, grew up with both western and eastern cultures, allowing him to successfully navigate global business relationships.
Andreas Kim holds a BSc in Mathematics and Computer Science, an MSc in Computer Science and Engineering, and an MBA in Marketing and Finance from top American universities.
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