CIMdata PLM Industry Summary Online Archive
29 March 2010
Company News
Access Commerce Becomes Cameleon Software; a New Name to Support an Ambitious International Growth Strategy
Access Commerce a global leader in product design, sales configurator, and quotes and proposals software, announced that it has changed its company name to Cameleon Software.
In the past few years, the company has spent much time and energy focusing on:
• Improvements to the Cameleon software solution
• New leading-edge technology
• New SaaS offering
• A growing customer base with key international references
To support this continued growth strategy, Access Commerce chose to change its name to Cameleon Software.
Through this rebranding exercise, the company expects to:
• Strengthen the relationship between the company name and its software solution, “Cameleon”
• Highlight its ability to adapt to customers’ environments and needs
Jacques Soumeillan, President and CEO at Cameleon Software, explained, “Access Commerce is a superb success story; 130 active customers, users in more than 45 countries across the world and twenty years of ongoing innovation. The company has received a Positive rating in Gartner’s MarketScope for Sales Configuration 3Q09.”The chameleon is known to adapt its color to its environment. Since our foundation we have always strived to better meet our customers’ expectations. After selecting ‘Cameleon’ as the name of our software solution, it just makes sense for us to continue the brand expansion by adopting Cameleon as the company name as well.”
Soumeillan continued, “In the past few years, we have implemented changes allowing us to offer Cameleon to a broader audience, for example, by empowering insurers’ marketing teams with the capability to launch personalized offers faster for very specific market segments, by enabling telecommunications sales teams to boost both their ability to personalize their offering, and to keep the guided selling process simple and consistent across all sales channels. We have been very successful so far and these successes reinforce our goal of being more active in new markets not only in Europe but in North America as well.”
Additionally, to support this ambitious growth strategy, Cameleon Software recently strengthened its sales team – especially the Chicago based team – as well as its corporate marketing team.
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